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Fragrances in Georgia

Publisher Euromonitor International
Published May 13, 2025
Length 20 Pages
SKU # EP20050105

Description

Value sales of fragrances in Georgia increased significantly in 2024, recording double-digit growth. This strong performance was primarily driven by the growing popularity of premium fragrances. Retailers actively supported the development of the luxury segment, making it increasingly attractive to consumers. Producers contributed by installing dedicated brand corners in stores, which served as platforms for hosting promotional events, client days, and influencer engagements. As a result, the lu...

Euromonitor International's Fragrances in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Fragrances in Georgia
Euromonitor International
May 2025
List Of Contents And Tables
FRAGRANCES IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium goods drive growth, supported by brand activations and influencers
Puig Rus OOO retains its leadership while L’Oréal Groupe records a strong performance
Growth for beauty specialists as retailers improve the store environment to encourage footfall
PROSPECTS AND OPPORTUNITIES
Premium fragrances are set to bolster growth as consumers look for sophisticated, distinct products
The expansion of beauty specialists is set to support growth in fragrances
New launches are expected to drive sales, especially within premium fragrances
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2019-2024
Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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