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Fragrances in Australia

Publisher Euromonitor International
Published Jun 23, 2025
Length 23 Pages
SKU # EP20156069

Description

Fragrances saw strong growth in current value terms in 2024, showing the resilience of the category in the Australian market. Demand was supported by more stable rates of inflation which meant consumers were better able to afford fragrances. Fragrances are an important feature of the personal care routines of consumers in Australia, with sales further boosted by the skinification trend whereby consumers are combining the typical use of fragrances to enhance personal scent with general health and... Euromonitor International's Fragrances in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Mass Fragrances, Premium Fragrances. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Fragrances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

23 Pages
Fragrances in Australia
Euromonitor International
June 2025
List Of Contents And Tables
FRAGRANCES IN AUSTRALIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium fragrances continues to drive growth in Australia
L'Oréal remains on top despite growing competition
Health and beauty specialists dominate sales but e-commerce is on the rise
PROSPECTS AND OPPORTUNITIES
Steady predicted as consumers increase their spending
Smaller bottles and targeted marketing key trends to look out for
Staying consistent with sustainability goals will be important
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2019-2024
Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN AUSTRALIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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