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Footwear in Japan

Publisher Euromonitor International
Published Jan 22, 2026
Length 24 Pages
SKU # EP20807484

Description

Footwear in Japan is characterised by a strong focus on comfort, functionality, and innovation, driven by consumer demand for high-quality products. In 2025, retail value sales reached JPY1,331 billion, representing growth of 3% from 2024, with men's footwear being the largest category and also seeing the strongest growth. Sales are expected to continue growing, driven by the ageing population and increasing demand for functional and comfortable footwear, with retail sales forecast to reach JPY1...

Euromonitor International's Footwear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Footwear in Japan
Euromonitor International
January 2026
List Of Contents And Tables
FOOTWEAR IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Footwear thrives on comfort and functionality, with continued growth projected
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Consumers prioritise comfort and functionality in footwear
Wellness trend drives demand for functional footwear in Japan
CHART 2 OOFOS Drives Japan’s Recovery Footwear Movement
Inbound tourism fuels sales, with unique designs and cultural authenticity driving sales
CHART 3 Liberato’s Tatami Footwear Captures Interest of Tourists in Asakusa
WHAT’S NEXT?
Ageing population set to drive demand for functional footwear
Sustainability and technology integration to shape future trends
On's flagship launch signals Japan's growing role in global sneaker fashion
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Asics, adidas and Nike maintain their leading positions, with Asics taking the top spot
New entrants and product launches drive opportunities
CHART 5 Kizik’s Hands-Free Footwear Enters Japan Following Growing Popularity for Slip-Ins
CHANNELS
Offline retail remains dominant with enhanced in-store experiences
TikTok Shop social commerce impacts retail e-commerce
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Nike's New Collection Introduced for the World Athletics Championships
CHART 8 Onitsuka Tiger Captures Global Attention with Flagship Store
CHART 9 Yellow Uniqlo Promotes UV Protection Through Transit Hubs
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism, functional products, and sports events fuel growth despite challenges
Apparel dominates, but footwear and sportswear see greater dynamism
Inbound tourism drives growth, with Onitsuka Tiger a standout brand
Tech innovation drives growth in functional fashion to address warmer summers
WHAT’S NEXT?
Growth set to continue, with collaborations an important driving force
Functionality, sustainable practices and changing culture likely to impact growth
COMPETITIVE LANDSCAPE
Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
CHANNELS
Offline retail remains dominant as many consumers prefer to try before buying
TikTok Shop set to accelerate growth in retail e-commerce
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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