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Footwear in China

Publisher Euromonitor International
Published Dec 26, 2025
Length 23 Pages
SKU # EP20680411

Description

Footwear in China experienced moderate growth in 2025, driven by technological innovation and increasing demand for smart and sustainable footwear. With retail value sales reaching substantial figures across women's, men's, and children's footwear, the category is characterised by rising consumer spending power and a shift towards online shopping. Footwear is attractive to companies due to its growth potential, driven by sports footwear and the trend towards green products. Brands are likely to...

Euromonitor International's Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Footwear in China
Euromonitor International
December 2025
List Of Contents And Tables
FOOTWEAR IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Moderate growth driven by innovation, sustainability, and evolving consumer trends
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Growth is sustained by rising spending power and consumer confidence
Women's footwear leads sales, but children’s footwear leads growth
Chinese urbanites embrace Birkenstock's casual lifestyle appeal
CHART 2 Birkenstock’s Significant Strategic Re-Entry Into the Chinese Market
WHAT’S NEXT?
Growth set to continue, with new national standard impacting green products
Brand-building will be increasingly important to attract younger consumers
Rising health consciousness will make sports footwear more popular across categories
COMPETITIVE LANDSCAPE
Anta draws closer to Nike with strong strategies
On’s strategic expansion drives its growth in China
CHANNELS
Retail e-commerce leads distribution as consumers seek convenience
New retail concepts emerge, with innovative store formats
CHART 3 Analyst Insight
Tariffs and supply chain shifts drive changes in distribution mix
CHART 4 Shift in Sales From Export To Domestic
PRODUCTS
Fila's innovative product launches boost its brand image and sales
CHART 5 Technology Can Boost Sales of Footwear
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Descente Tap Into the More Professional Outdoor Segment
CHART 8 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
CHART 9 Interest-Based E-Commerce is a Challenger to Tmall
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in China 2025
CHART 13 Key Insights on Consumers in China 2025
CHART 14 Consumer Landscape in China 2025
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
WHAT’S NEXT?
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
COMPETITIVE LANDSCAPE
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
CHANNELS
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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