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Fine Wines/Champagne and Spirits in Germany

Publisher Euromonitor International
Published Oct 15, 2025
Length 21 Pages
SKU # EP20490790

Description

In 2025, fine wines/champagne and spirits in Germany experienced a flat performance with stagnating value sales and a marginal increase in retail volumes. Nevertheless, premiumisation remained a significant driver, with some German consumers willing to invest in high-quality and exclusive products that offer unique flavours and superior craftsmanship. This trend was particularly evident in luxury spirits, which outperformed the larger value category of fine wines. Luxury whiskies recorded the mo...

Euromonitor International's Fine Wines/Champagne and Spirits in Germany report offers a comprehensive guide to the size and shape of the Fine Wines/Champagne and Spirits market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Fine Wines/Champagne and Spirits retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Fine Wines, Luxury Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Fine Wines/Champagne and Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Fine Wines/Champagne and Spirits in Germany
Euromonitor International
October 2025
List Of Contents And Tables
FINE WINES/CHAMPAGNE AND SPIRITS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Despite overall stagnating value sales, luxury spirits is a strong performer
Premiumisation drives growth through innovation
The rise of digitalisation and e-commerce as an alternative channel
PROSPECTS AND OPPORTUNITIES
Elevated demand to be driven by premiumisation and artisanal options
Luxury drinks brands to focus on heritage and sustainability initiatives
Growing demand for premium home drinking experiences to drive market shift
CATEGORY DATA
Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2020-2025
Table 9 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 11 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 12 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 14 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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