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Fine Wines/Champagne and Spirits in China

Publisher Euromonitor International
Published Sep 24, 2025
Length 21 Pages
SKU # EP20439288

Description

In 2025, fine wines/champagne and spirits in China experienced moderate current value growth of 6% to reach CNY902 billion. The category's value share in the broader luxury goods industry saw a notable rise from 2024 to 2025, as demand has surged for premium and super-premium products within the category, reflecting a discerning preference for higher quality and brand prestige among Chinese consumers. Growth was driven by rising disposable incomes, increasing consumer sophistication, the deepeni...

Euromonitor International's Fine Wines/Champagne and Spirits in China report offers a comprehensive guide to the size and shape of the Fine Wines/Champagne and Spirits market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Fine Wines/Champagne and Spirits retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Fine Wines, Luxury Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fine Wines/Champagne and Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Fine Wines/Champagne and Spirits in China
Euromonitor International
September 2025
List Of Contents And Tables
FINE WINES/CHAMPAGNE AND SPIRITS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and health trend drive growth for luxury spirits
Solid positions for both domestic and international players in 2024
Growth in fine wines/champagne and spirits through retail e-commerce
PROSPECTS AND OPPORTUNITIES
Consumers of luxury products to drive demand for premium and artisanal beverages
Luxury brands to prioritise sustainability, technology, and immersive brand experiences
Sales of premium alcoholic drinks will continue to shift to the home environment
CATEGORY DATA
Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
LUXURY GOODS IN CHINA
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2020-2025
Table 9 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 11 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 12 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 14 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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