Eyewear in Switzerland

Retail value sales of eyewear in Switzerland are set to rise in 2025, supported by ongoing shifts in demographic and lifestyle factors. An ageing population combined with widespread early screen use among younger consumers continues to contribute to higher rates of impaired vision, thereby boosting demand for corrective eyewear. However, value growth is likely to remain somewhat stagnant in key categories, largely due to the increasing popularity of private label spectacle frames and sunglasses.

Euromonitor International's Eyewear in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Eyewear in Switzerland
Euromonitor International
June 2025
List Of Contents And Tables
EYEWEAR IN SWITZERLAND
EXECUTIVE SUMMARY
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2020-2025
Table 2 Sales of Eyewear by Category: Value 2020-2025
Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
Table 7 Distribution of Eyewear by Format: % Value 2020-2025
Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising popularity of daily disposables amid continued cost sensitivity
Johnson & Johnson maintains leadership while private label and innovators gain ground
Myopia control benefits from insurance coverage and rising childhood prevalence
PROSPECTS AND OPPORTUNITIES
Stable growth expected, driven by screen exposure and ageing but limited by maturity
AI-driven diagnostic tools expected to support long-term innovation in eye care
Eco-friendly materials and packaging grow in appeal but face pricing hurdles
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
Table 13 Sales of Contact Lenses by Category: Value 2020-2025
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
Table 16 Sales of Contact Lens Solutions: Value 2020-2025
Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for high-functionality and tailored lenses supports moderate sales growth
EssilorLuxottica maintains leadership with diverse brand portfolio and innovation
Myopia control spectacles gain traction, supported by insurance coverage
PROSPECTS AND OPPORTUNITIES
Ageing population and customisation trends to support forecast period growth
Sustainability increasingly influences product development and brand image
Technological advances to enable more individualised and intelligent eyewear
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2020-2025
Table 34 Sales of Spectacles by Category: Value 2020-2025
Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
Table 40 Distribution of Spectacles by Format: % Value 2020-2025
Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Slight decline in value sales reflects category maturity and consumer prioritisation
EssilorLuxottica maintains its lead through broad brand portfolio and sustainability efforts
Sports-driven demand supports niche growth despite limited overall expansion
PROSPECTS AND OPPORTUNITIES
Gradual recovery expected, with affordability and versatility shaping purchase decisions
Enduring popularity of outdoor sports to support stable demand for protective eyewear
Eco-friendly materials and ethical production gain traction, though price remains a barrier
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2020-2025
Table 46 Sales of Sunglasses: Value 2020-2025
Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
Table 48 Sales of Sunglasses: % Value Growth 2020-2025
Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
Table 53 Forecast Sales of Sunglasses: Value 2025-2030
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030

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