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Eyewear in Sweden

Publisher Euromonitor International
Published Jun 13, 2025
Length 32 Pages
SKU # EP20118836

Description

Eyewear in Sweden is maintaining steady growth in 2025, with value outpacing volume across many categories due to premiumisation, innovation, and price increases.

Euromonitor International's Eyewear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Eyewear in Sweden
Euromonitor International
June 2025
List Of Contents And Tables
EYEWEAR IN SWEDEN
EXECUTIVE SUMMARY
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2020-2025
Table 2 Sales of Eyewear by Category: Value 2020-2025
Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
Table 7 Distribution of Eyewear by Format: % Value 2020-2025
Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ongoing growth supported by price increases and advanced features
EyeQ demonstrates the popularity of private label brands
Myopia control influences developments in contact lens features
PROSPECTS AND OPPORTUNITIES
Steady and slow growth expected across the forecast period
Digital innovation in contact lenses expected to remain limited
Sustainability trends in contact lenses remain industry-driven
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
Table 13 Sales of Contact Lenses by Category: Value 2020-2025
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
Table 16 Sales of Contact Lens Solutions: Value 2020-2025
Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Spectacles continiue to show stable growth thanks to steady demand
Consumers more inclined to purchase high-quality lenses and cheaper frames if seeking to save on costs
Myopia control spectacles lenses remain a small but steadily growing area of development
PROSPECTS AND OPPORTUNITIES
Low and steady growth expected to continue, with value supported by premiumisation
Optical stores remain important for sales of spectacles
Sustainability trends gain traction in spectacles
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2020-2025
Table 34 Sales of Spectacles by Category: Value 2020-2025
Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
Table 40 Distribution of Spectacles by Format: % Value 2020-2025
Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sunglasses remains one of the most dynamic categories within eyewear
Polarisation between high-end names and private label noted
Optical stores remain important, although sunglasses are also easy to purchase through other channels
PROSPECTS AND OPPORTUNITIES
Ongoing growth expected for sunglasses, thanks to myriad trends
Sustainability trends gain further visibility in sunglasses
Sports sunglasses tipped to see stready growth
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2020-2025
Table 46 Sales of Sunglasses: Value 2020-2025
Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
Table 48 Sales of Sunglasses: % Value Growth 2020-2025
Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
Table 53 Forecast Sales of Sunglasses: Value 2025-2030
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030

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