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Eyewear in Romania

Publisher Euromonitor International
Published Sep 05, 2025
Length 29 Pages
SKU # EP20387057

Description

Eyewear in Romania continues to grow in 2025, supported by rising awareness of eye health, although expansion is more moderate than in previous years. Persistent inflation and a challenging economic environment shape consumer behaviour, with many Romanians seeking better value for money and relying on discounts or alternative payment solutions such as Buy Now, Pay Later.

Euromonitor International's Eyewear in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Eyewear in Romania
Euromonitor International
September 2025
List Of Contents And Tables
EYEWEAR IN ROMANIA
EXECUTIVE SUMMARY
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2020-2025
Table 2 Sales of Eyewear by Category: Value 2020-2025
Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
Table 7 Distribution of Eyewear by Format: % Value 2020-2025
Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Contact lenses adoption expands among younger demographics
Competitive landscape shaped by strong global leaders and local players
Myopia control products begin to gain traction
PROSPECTS AND OPPORTUNITIES
Market penetration expected to rise as education and accessibility improve
Technological innovation and digital solutions set to shape demand
Hybrid retail models and sustainability to guide future distribution
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
Table 13 Sales of Contact Lenses by Category: Value 2020-2025
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
Table 16 Sales of Contact Lens Solutions: Value 2020-2025
Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for customised solutions supports growth in spectacles
Consolidation reshapes the competitive landscape
Growing awareness of myopia fuels innovation in lens technology
PROSPECTS AND OPPORTUNITIES
Spectacles set to remain the core category in Romanian eyewear
Retail developments reinforce omnichannel strategies
Innovation and sustainability to shape the future of spectacles
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2020-2025
Table 34 Sales of Spectacles by Category: Value 2020-2025
Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
Table 40 Distribution of Spectacles by Format: % Value 2020-2025
Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sunglasses sustain strong momentum as both fashion and health products
EssilorLuxottica strengthens its position while online rivals intensify competition
Lifestyle and fashion trends broaden sunglasses usage
PROSPECTS AND OPPORTUNITIES
Sunglasses set to benefit from rising health awareness and fashion appeal
Hybrid retail models to shape category growth
Sustainability and innovation add new growth dimensions
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2020-2025
Table 46 Sales of Sunglasses: Value 2020-2025
Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
Table 48 Sales of Sunglasses: % Value Growth 2020-2025
Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
Table 53 Forecast Sales of Sunglasses: Value 2025-2030
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030

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