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Eyewear in Brazil

Published Jun 23, 2025
Length 42 Pages
SKU # EP20156292

Description

Eyewear in Brazil operated under the shadow of persistent macroeconomic challenges over the last year. High interest rates, currency volatility and political uncertainty continued to shape consumer behaviour, leading to a cautious and value-driven retail environment. While inflation started to show signs of stabilisation, purchasing power remained under pressure, and consumers across income levels prioritised affordability and essential purchases over discretionary spending. These dynamics influ... Euromonitor International's Eyewear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Eyewear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

42 Pages
Eyewear in Brazil
Euromonitor International
June 2025
List Of Contents And Tables
EYEWEAR IN BRAZIL
EXECUTIVE SUMMARY
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2020-2025
Table 2 Sales of Eyewear by Category: Value 2020-2025
Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
Table 7 Distribution of Eyewear by Format: % Value 2020-2025
Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Contact lenses outpace other eyewear categories, with DD in the spotlight
A race to lead innovation within contact lenses
The rise of myopia control contact lenses in Brazil
PROSPECTS AND OPPORTUNITIES
Athletes are set to inspire a new era of vision care
Digital innovation is the future, but is slow paced in Brazil
ESG initiatives to become more standardised
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
Table 13 Sales of Contact Lenses by Category: Value 2020-2025
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
Table 16 Sales of Contact Lens Solutions: Value 2020-2025
Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value and necessity guide a cautious category
Economic pressures favour players with margins for taking risks
Collaborations are key to myopia control success
PROSPECTS AND OPPORTUNITIES
Spectacles is set to continue on an upward trajectory
AI might may be the next frontier for Brazilian eyewear
The new ethics for innovation
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2020-2025
Table 34 Sales of Spectacles by Category: Value 2020-2025
Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
Table 40 Distribution of Spectacles by Format: % Value 2020-2025
Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sunglasses continues to face challenges
Dual reality of the digital marketplace
Outdoor fitness and sports trends empower innovations
PROSPECTS AND OPPORTUNITIES
Fashion can help to reignite sunglasses
Tech-infused sunglasses to emerge but remain niche in Brazil
Potential big moves towards sustainability and sports-related sunglasses
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2020-2025
Table 46 Sales of Sunglasses: Value 2020-2025
Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
Table 48 Sales of Sunglasses: % Value Growth 2020-2025
Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
Table 53 Forecast Sales of Sunglasses: Value 2025-2030
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030

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