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Eyewear in Australia

Publisher Euromonitor International
Published Jul 01, 2025
Length 34 Pages
SKU # EP20175099

Description

In 2025, Australia’s eyewear market is set to experience continued growth, shaped by demographic shifts, digital transformation, and evolving consumer lifestyles. Amid ongoing cost-of-living pressures, consumers have become increasingly value-conscious, prioritising affordability and functionality, with volume growth outpacing value. Myopia control contact lenses have been an exception to this trend, maintaining premium pricing due to their specialised nature and growing demand among younger use...

Euromonitor International's Eyewear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Eyewear in Australia
Euromonitor International
July 2025
List Of Contents And Tables
EYEWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2020-2025
Table 2 Sales of Eyewear by Category: Value 2020-2025
Table 3 Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 4 Sales of Eyewear by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Eyewear: % Value 2020-2024
Table 6 LBN Brand Shares of Eyewear: % Value 2021-2024
Table 7 Distribution of Eyewear by Format: % Value 2020-2025
Table 8 Forecast Sales of Eyewear by Category: Volume 2025-2030
Table 9 Forecast Sales of Eyewear by Category: Value 2025-2030
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumer loyalty continues to drive growth in contact lenses
Alcon strengthens leadership with innovation and premium positioning
Myopia treatment as a standard of care
PROSPECTS AND OPPORTUNITIES
Digital loyalty and D2C acceleration in contact lenses
Navigating demand and regulation in Australia’s coloured cosmetic lens market
Opticycle: pioneering sustainable contact lens recycling in Australia
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2020-2025
Table 13 Sales of Contact Lenses by Category: Value 2020-2025
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2020-2025
Table 15 Sales of Contact Lenses by Category: % Value Growth 2020-2025
Table 16 Sales of Contact Lens Solutions: Value 2020-2025
Table 17 Sales of Contact Lens Solutions: % Value Growth 2020-2025
Table 18 Sales of Contact Lenses by Type: % Value 2020-2025
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2020-2025
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2020-2025
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2020-2025
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2020-2025
Table 23 NBO Company Shares of Contact Lenses: % Value 2020-2024
Table 24 LBN Brand Shares of Contact Lenses: % Value 2021-2024
Table 25 Distribution of Contact Lenses by Format: % Value 2020-2025
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2020-2025
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2025-2030
Table 28 Forecast Sales of Contact Lenses by Category: Value 2025-2030
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2025-2030
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Contact Lens Solutions: Value 2025-2030
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2025-2030
SPECTACLES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
The evolution of eyewear in Australia: health, style, and the reinvention of optical retail
Specsavers’ market dominance: strong growth, consumer trust, and digital expansion
Myopia management gains momentum: early intervention and market expansion
PROSPECTS AND OPPORTUNITIES
The future of spectacles: health, fashion, and expanding accessibility
Spexcycle: Australia’s circular eyewear economy
Functional eyewear seeing growing demand
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2020-2025
Table 34 Sales of Spectacles by Category: Value 2020-2025
Table 35 Sales of Spectacles by Category: % Volume Growth 2020-2025
Table 36 Sales of Spectacles by Category: % Value Growth 2020-2025
Table 37 Sales of Spectacle Lenses by Type: % Value 2020-2025
Table 38 NBO Company Shares of Spectacles: % Value 2020-2024
Table 39 LBN Brand Shares of Spectacles: % Value 2021-2024
Table 40 Distribution of Spectacles by Format: % Value 2020-2025
Table 41 Forecast Sales of Spectacles by Category: Volume 2025-2030
Table 42 Forecast Sales of Spectacles by Category: Value 2025-2030
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2025-2030
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2025-2030
SUNGLASSES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sunglasses in demand: UV protection, fashion, and tourism drive growth
EssilorLuxottica SA Drive Growth in Australia’s Luxury Eyewear Market
Marketplaces gaining strategic importance
PROSPECTS AND OPPORTUNITIES
The evolution of sunglasses retail: e-commerce, omnichannel, and tourism influence
Tech-infused sunglasses: Ray-Ban Meta
Active lifestyles drive consumer interest in sports eyewear
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2020-2025
Table 46 Sales of Sunglasses: Value 2020-2025
Table 47 Sales of Sunglasses: % Volume Growth 2020-2025
Table 48 Sales of Sunglasses: % Value Growth 2020-2025
Table 49 NBO Company Shares of Sunglasses: % Value 2020-2024
Table 50 LBN Brand Shares of Sunglasses: % Value 2021-2024
Table 51 Distribution of Sunglasses by Format: % Value 2020-2025
Table 52 Forecast Sales of Sunglasses: Volume 2025-2030
Table 53 Forecast Sales of Sunglasses: Value 2025-2030
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
Table 55 Forecast Sales of Sunglasses: % Value Growth 2025-2030

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