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Eye Care in New Zealand

Published Nov 13, 2025
Length 24 Pages
SKU # EP20589358

Description

Value sales of eye care in New Zealand are seeing robust growth in 2025, driven by a strong performance in standard eye care, which remains the largest and fastest-rising subcategory. Retail value growth is outpacing volume due to rising input and retail costs, passed on through higher unit prices and compounded by broader inflationary pressures. However, price increases are beginning to ease and are forecast to stabilise over the coming years.

Euromonitor International's Eye Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Eye Care in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
EYE CARE IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Age-related conditions, digital strain and increased prevalence of allergens drive growth for eye care in 2025
Care Pharmaceuticals’ Clear Eyes maintains brand leadership through format innovation and broad consumer appeal
Pharmacies leads distribution for eye care in 2025
PROSPECTS AND OPPORTUNITIES
Rising trend of digital lifestyles should drive strong performance for forecast period
University of Auckland castor oil trial could unlock new opportunities for natural dry-eye therapies in New Zealand
Local and global CSR efforts focus on advancing First Nations eye health and enhancing sustainability within eye care
CATEGORY DATA
Table 1 Sales of Eye Care by Category: Value 2020-2025
Table 2 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Eye Care: % Value 2021-2025
Table 4 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 5 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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