Eye Care in Turkey
The event of the pandemic led to an increase in eye care sales, as consumers were spending more time on such devices as smartphones, tablets, and laptops for both work and leisure. As a result, they suffered from dry or tired eyes, leading to increased demand for eye care products. Even prior to the onset of COVID-19, there had been robust growth in retail constant value sales of eye care, as more Turkish people were working with computers and the prevalence of smartphone ownership rose rapidly.
Euromonitor International's Eye Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Eye Care, Standard Eye Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Eye Care in Turkey
- Euromonitor International
- September 2022
- List Of Contents And Tables
- EYE CARE IN TURKEY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Rx eye care and vitamins and dietary supplements all pose rising competition to OTC eye care
- Consumers demand easy-to-use products and preservative-free formulations
- Bausch & Lomb maintains its lion’s share lead with the Artelac Advanced brand
- PROSPECTS AND OPPORTUNITIES
- An increasing presence of sophisticated standard eye care products is expected
- Aging population will support demand for standard eye care – as will screen-addicted youth
- No switches are foreseen
- CATEGORY DATA
- Table 1 Sales of Eye Care by Category: Value 2017-2022
- Table 2 Sales of Eye Care by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Eye Care: % Value 2018-2022
- Table 4 LBN Brand Shares of Eye Care: % Value 2019-2022
- Table 5 Forecast Sales of Eye Care by Category: Value 2022-2027
- Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
- CONSUMER HEALTH IN TURKEY
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 8 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 9 Sales of Consumer Health by Category: Value 2017-2022
- Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
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