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Eye Care in Bulgaria

Publisher Euromonitor International
Published Sep 22, 2025
Length 19 Pages
SKU # EP20439422

Description

Value sales of eye care in Bulgaria increased in 2025. A growing share of Bulgarians experienced dry eyes, irritation, and allergy-related problems, fuelling demand for eye care. Rising screen time and prolonged exposure to urban pollution have worsened eye health, particularly among city dwellers. Climate change has also contributed to longer allergy seasons, exposing consumers to allergens for extended periods. In response, Bulgarians became more knowledgeable about available products and incr...

Euromonitor International's Eye Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Eye Care in Bulgaria
Euromonitor International
September 2025
List Of Contents And Tables
EYE CARE IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Longer allergy seasons and digital lifestyles drive eye care demand
Visine retains brand leadership while Ophthalmo Septonex gains traction
Pharmacies remain dominant while e-commerce emerges as the fastest-growing channel
PROSPECTS AND OPPORTUNITIES
Eye strain, allergies, and ageing will sustain category growth
E-commerce expansion and digital innovation to transform access
Eco-friendly packaging and transparent labelling to attract conscious consumers
CATEGORY DATA
Table 1 Sales of Eye Care by Category: Value 2020-2025
Table 2 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Eye Care: % Value 2021-2025
Table 4 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 5 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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