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Eye Care in the US

Publisher Euromonitor International
Published Sep 22, 2025
Length 28 Pages
SKU # EP20439442

Description

Sales of eye care have seen healthy growth in current value terms in 2025. Growth in eye care has outpaced inflation in 2025, signalling the high level of innovation and brand differentiation that characterises the category. Brands have continued to take share from private label which is linked to concerns around the safety of the latter. In 2023 a recall on eye drops was issued by the FDA, which included private label products from major retailers such as CVS, Walmart, and Target, and this cont...

Euromonitor International's Eye Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Eye Care in the US
Euromonitor International
September 2025
List Of Contents And Tables
EYE CARE IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers place their trust in branded products in 2025
Innovation and patent protection sustains competition in eye care
E-commerce thriving as consumers look for convenience and cost savings
PROSPECTS AND OPPORTUNITIES
Eye care is well positioned for growth over the forecast period
Innovation in eye care delivery systems set to drive brand differentiation
Eye wellness directs the conversation to everyday habits and the association of eye health with beauty
CATEGORY DATA
Table 1 Sales of Eye Care by Category: Value 2020-2025
Table 2 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Eye Care: % Value 2021-2025
Table 4 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 5 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN THE US
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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