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Energy Drinks in South Africa

Publisher Euromonitor International
Published Nov 28, 2025
Length 29 Pages
SKU # EP20639065

Description

Energy drinks in South Africa is recording strong retail volume growth in 2025, driven by rising urban mobility, convenience needs and growing participation in fitness and sports activities. The category benefits from heavy consumption among young professionals and students, supported by broad distribution, promotional intensity and expanding penetration in gyms and forecourt retailers. Reduced sugar energy drinks is the most dynamic subcategory as consumers increasingly shift toward cleaner, fu...

Euromonitor International's Energy Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Energy Drinks in South Africa
Euromonitor International
November 2025
List Of Contents And Tables
ENERGY DRINKS IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Energy drinks sees rapid rises as convenience and fitness trends strengthen
INDUSTRY PERFORMANCE
Convenience demand and rising interest in fitness support sales in energy drinks in 2025
Consumers shift towards reduced sugar options
WHAT’S NEXT?
Collaborations with sports teams will boost visibility and engagement
Smart manufacturing set to streamline production processes
Packaging will see greater investment in sustainability
COMPETITIVE LANDSCAPE
Coca-Cola’s Monster Energy brand maintains overall leadership
Low-cost Score brand soars ahead
Supermarkets maintains distribution lead thanks to extensive reach and promotional strategies
E-commerce rises through strong presence of healthy and functional variants
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 2 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Soft drinks sees moderate volume growth as affordability and investment shape performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Advancements in production supports growth, while consumers focus on affordability
Premiumisation and sustainability remain key trends in soft drinks
E-commerce boosts engagement, and brands respond to anticipated sugar tax
WHAT’S NEXT?
Rising sales, sugar tax and new labelling requirements
Health and wellness trends will have continued impact on development
Distribution to become increasingly digital
COMPETITIVE LANDSCAPE
Coca-Cola holds on to number one spot
International players dominate while local brands gain ground
CHANNELS
Supermarkets leads as e-commerce rises fastest
Off-trade accounts for highest proportion of volume sales
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in South Africa
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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