
Energy Drinks in the Netherlands
Description
Energy Drinks in the Netherlands
Energy drinks once again performed well and showed a healthy increase in total volume sales in 2021. The off-trade volume growth in 2021 was more modest than the year before when growth spiked due to the COVID-19 crisis. In 2021 some of the consumption of energy drinks shifted back to the on-trade. However, despite returning to positive growth, sales via the on-trade remained relatively low as clubs and discotheques were closed or suffered operating restrictions for most of 2021 due to the ongoi...
Euromonitor International's Energy Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Energy drinks once again performed well and showed a healthy increase in total volume sales in 2021. The off-trade volume growth in 2021 was more modest than the year before when growth spiked due to the COVID-19 crisis. In 2021 some of the consumption of energy drinks shifted back to the on-trade. However, despite returning to positive growth, sales via the on-trade remained relatively low as clubs and discotheques were closed or suffered operating restrictions for most of 2021 due to the ongoi...
Euromonitor International's Energy Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
32 Pages
- Energy Drinks in the Netherlands
- Euromonitor International
- January 2022
- List Of Contents And Tables
- ENERGY DRINKS IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Despite growth of the on-trade sales remain slower than pre-pandemic rates due to ongoing restrictions around nightclubs and entertainment venues
- Red Bull benefits from association with Formula One racing driver Max Verstappen and company sponsorship
- Double-digit growth for reduced sugar energy drinks
- PROSPECTS AND OPPORTUNITIES
- Slower growth as the category matures though on-trade sales achieve strong growth in 2022 via clubs and bars
- Reduced sugar energy drinks benefits from stronger promotion, investment and innovation in order to attract a wider audience and those mistrustful of regular alternatives
- Red Bull retains its outright lead despite the success of the Monster brand from Coca-Cola Enterprises
- CATEGORY DATA
- Table 1 Off-trade Sales of Energy Drinks: Volume 2016-2021
- Table 2 Off-trade Sales of Energy Drinks: Value 2016-2021
- Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
- Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
- Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
- Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
- Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
- Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
- Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
- Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
- Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
- Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
- CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
- CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
- SOFT DRINKS IN THE NETHERLANDS
- EXECUTIVE SUMMARY
- Soft drinks in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- MARKET DATA
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
- Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
- Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
- Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
- Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
- Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
- Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
- Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
- Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
- Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
- Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
- Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
- Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
- Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
- Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
- Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
- Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
- Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
- Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
- APPENDIX
- Fountain sales in the Netherlands
- Trends
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.