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Energy Drinks in Malaysia

Publisher Euromonitor International
Published Nov 20, 2025
Length 29 Pages
SKU # EP20610848

Description

Energy drinks in Malaysia experienced accelerated off-trade volume growth in 2025, boosted by affordable new products like Eastroc, and consumer demand for products to aid concentration. Regular energy drinks dominated sales, with Red Bull leading both regular energy drinks and the niche reduced sugar segment. Yee Lee Marketing (Red Bull) remained dominant through strong distribution and engagement in 2025, while Power Root challenged for shelf space. Small local grocers led distribution, althou... Euromonitor International's Energy Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Energy Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

29 Pages
Energy Drinks in Malaysia
Euromonitor International
November 2025
List Of Contents And Tables
ENERGY DRINKS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation, competition, and distribution innovation shape energy drinks
INDUSTRY PERFORMANCE
More affordable product launch contributes to growth for energy drinks
Regular energy drinks drives sales and growth
WHAT’S NEXT?
Urbanisation to fuel steady growth in energy drinks, but competitive pressures mount
Tech-enhanced vending and multipacks set to reshape energy drinks retail
Sugar tax surge may prompt consumer shift and impact marketing
COMPETITIVE LANDSCAPE
Red Bull leads thanks to a blend of quality, distribution, and strategic engagement
Yee Lee Marketing drives dynamism but Power Root aims to challenge shelf dominance
CHANNELS
Accessibility and multipacks drive sales of energy drinks in small local grocers
Vending is the most dynamic distribution channel amidst retail cost pressures
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 2 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Navigating rising costs and the health trend in soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflation and sugar tax limit the growth of soft drinks in 2025
On-trade growth as consumers indulge and tourist arrivals rise
Soft drinks sees innovation drive youth engagement amidst off-trade slowdown
WHAT’S NEXT?
Government aid and health trend expected to drive stable growth in soft drinks
Sugar tax pressures to reshape soft drinks, with focus on reformulation
Tourists will prioritise safety, driving demand for bottled water and coconut water
COMPETITIVE LANDSCAPE
F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing
CHANNELS
Small local grocers maintains its lead amidst intensifying channel competition
Convenience stores, forecourt retailers, and supermarkets see distribution growth
On-trade surges with convenience and tourism, outpacing minimal off-trade growth
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Malaysia
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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