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Energy Drinks in Greece

Publisher Euromonitor International
Published Dec 03, 2025
Length 26 Pages
SKU # EP20638896

Description

Energy drinks is seeing rising sales supported by the demand for energy boosts amongst younger consumers leading ever more hectic lifestyles. However, the increasing cost of living has served to dampen growth to some extent, with consumers generally cutting back on spending on soft drinks. Manufacturers are investing in the development of distribution and new flavours to drive growth.

Euromonitor International's Energy Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Energy Drinks in Greece
Euromonitor International
December 2025
List Of Contents And Tables
ENERGY DRINKS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Energy drinks sees continued growth
INDUSTRY PERFORMANCE
Growth despite challenges
Reduced sugar products grow quickly, but account for small share
WHAT’S NEXT?
Energy drinks set to see further significant growth
Lack of significant social media campaigns
Growing competition from other products
COMPETITIVE LANDSCAPE
Red Bull expands distribution
Expanding range of flavours
CHANNELS
Supermarkets leads, but narrowly
Convenience stores increasing its share of energy drinks sales
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 2 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN GREECE
EXECUTIVE SUMMARY
Health and affordability shaping consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Off-trade absorbing sales as consumers migrate away from on-trade spending
Affordability and health shaping demand
WHAT’S NEXT?
Continued pressure on consumer spending power
Health and wellness a major influence
Positive outlook for tourism
COMPETITIVE LANDSCAPE
Coca-Cola Hellenic Bottling Co leads soft drinks overall
Smaller players making gains in bottled water
CHANNELS
Supermarkets remains the leading distribution channel
Convenience stores becomes second largest channel, while e-commerce grows
Foodservice vs retail split
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Greece
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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