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Energy Drinks in Brazil

Publisher Euromonitor International
Published Nov 27, 2025
Length 34 Pages
SKU # EP20639099

Description

Energy drinks in Brazil continued to see fast growth at the end of the review period. In soft drinks in Brazil, the category is projected to post the highest increase in off-trade volume sales and the second-highest rise in off-trade value sales, behind sports drinks, over 2025. Numerous factors have been positively influencing energy drinks’ performance. These include the established presence of key brands like Red Bull and Monster and the rapid growth of brands with more affordable price point...

Euromonitor International's Energy Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Energy Drinks in Brazil
Euromonitor International
November 2025
List Of Contents And Tables
ENERGY DRINKS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Numerous factors stimulate fast growth for energy drinks
INDUSTRY PERFORMANCE
Reduced sugar energy drinks gain momentum
Energy drinks retain significant potential for experimentation with natural ingredients
WHAT’S NEXT?
Positive outlook amid ongoing development for energy drinks
Newer consumption occasions to continue to shape associations with energy drinks
Reduced sugar to gain ground on regular in energy drinks
COMPETITIVE LANDSCAPE
Bebidas Grassi Do Brasil’s Baly enjoys rapid growth to disrupt the competitive landscape
Wide investment in energy drinks
CHANNELS
Convenience, pricing and impulse purchases underpin distribution patterns
Drugstores and the on-trade channel widen the distribution of energy drinks
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 2 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOFT DRINKS IN BRAZIL
EXECUTIVE SUMMARY
Soft drinks shows resilience amid economic uncertainty
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Orange juice production issues see prices spike
Traditional categories perform well amid macroeconomic challenges
Health and wellness impacts consumers’ choices
WHAT’S NEXT?
Uncertainty to continue to impact soft drinks players and consumers
A “sin tax” would disrupt the industry
Health and wellness to shape the offer and sales development
COMPETITIVE LANDSCAPE
Coca-Cola Indústrias leads an intensifying competitive landscape
Dynamic brand landscape in energy drinks
CHANNELS
Distribution is shaped by the everyday demand for soft drinks
Retail continues to dominate soft drinks sales
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
Fountain sales in Brazil
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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