Report cover image

Edible Oils in Morocco

Publisher Euromonitor International
Published Nov 10, 2025
Length 22 Pages
SKU # EP20589443

Description

Retail current value sales of edible oils in Morocco are growing at a faster rate in 2025, compared with 2024, with olive oil gaining impetus from a turn to cheaper, bottled products. Premium-positioned argan oil is also piquing the interest of higher-income consumers, but price remains the determinant factor for most consumers. Large and small branded players and private label retailers are winning over consumers with low prices, while supermarkets’ expansion increases the pressure on small loc...

Euromonitor International's Edible Oils in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Corn Oil, Olive Oil, Other Edible Oil, Palm Oil, Rapeseed Oil, Soy Oil, Sunflower Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Edible Oils market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Edible Oils in Morocco
Euromonitor International
November 2025
List Of Contents And Tables
EDIBLE OILS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Olive oil benefits from more affordable options
INDUSTRY PERFORMANCE
Players look to keep prices affordable to stimulate demand
Packaged olive oil makes gains
WHAT’S NEXT?
Olive oil to continue to drive growth with an ongoing shift to bottled products
Argan oil gains popularity but challenges remain
Change in user habit to inform the performance of edible oils
COMPETITIVE LANDSCAPE
Lesieur Cristal leverages a wide portfolio and international weight to lead
Low prices boost the appeal of large and small brands and private label
CHANNELS
Small local grocers cater to local needs
Supermarkets gain ground through expansion
CATEGORY DATA
Table 1 Sales of Edible Oils by Category: Volume 2020-2025
Table 2 Sales of Edible Oils by Category: Value 2020-2025
Table 3 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 4 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 6 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 7 Distribution of Edible Oils by Format: % Value 2020-2025
Table 8 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 9 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Inflation intensifies price-sensitivity but demand for convenience bolsters volume sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflationary pressure besets cooking ingredients and meals
Consumers look for ways to economise
Soaring prices of olive oil and tomatoes lure consumers towards packaged products
WHAT’S NEXT?
Persistent economic pressure to depress consumer confidence
Price-sensitivity and quality and nutritional concerns to play roles in consumers’ purchasing decisions
Branded players could suffer as price remains the determinant factor for many consumers
COMPETITIVE LANDSCAPE
Lesieur Cristal leads with a strong brand offer and investments in the business
Local players enjoy price advantages
CHANNELS
Small local grocers dominate but supermarkets gain momentum
Significant investment sees discounters add dynamism to the distribution landscape
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us