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Edible Oils in Hungary

Publisher Euromonitor International
Published Nov 10, 2025
Length 21 Pages
SKU # EP20589539

Description

Overall, 2025 marked a year of consolidation: price pressures eased, but sensitivity to everyday costs persisted. Retailers continued to prioritise private label oils, which stabilised volumes while constraining margins for branded manufacturers. Regulatory intervention, including the continued margin-freeze policy on selected food staples, shaped pricing and promotional strategy across the category, creating a more disciplined but less flexible market environment.

Euromonitor International's Edible Oils in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Corn Oil, Olive Oil, Other Edible Oil, Palm Oil, Rapeseed Oil, Soy Oil, Sunflower Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Edible Oils market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Edible Oils in Hungary
Euromonitor International
November 2025
List Of Contents And Tables
EDIBLE OILS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price pressures ease but cost concerns persist
INDUSTRY PERFORMANCE
Value sales rise as sunflower oil remains dominant and healthier choices expand
Sunflower and olive oil drive category performance
WHAT’S NEXT?
Steady growth led by health and functional innovation
Health and wellness: Functionality, naturalness and moderation
Technology and sustainability improve efficiency and trust
COMPETITIVE LANDSCAPE
Private label consolidates share as brands pursue innovation
Fortenova Magyarország emerges as the most dynamic player
CHANNELS
Discounters dominate edible-oil sales
Online grocery and digital platforms expand gradually
CATEGORY DATA
Table 1 Sales of Edible Oils by Category: Volume 2020-2025
Table 2 Sales of Edible Oils by Category: Value 2020-2025
Table 3 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 4 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 6 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 7 Distribution of Edible Oils by Format: % Value 2020-2025
Table 8 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 9 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN HUNGARY
EXECUTIVE SUMMARY
Consumers seeking convenience and value
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health, convenience and premiumisation shape demand
Changing lifestyles and hybrid cooking culture
WHAT’S NEXT?
Health-focused reformulation and functional innovation
Younger consumers drive global flavour and digital experimentation
Retail technology reshapes access and personalisation
COMPETITIVE LANDSCAPE
Strategic realignment and capacity investment among key players
Retail transformation intensifies price competition
CHANNELS
Discounters dominate everyday shopping missions
E-commerce and smart retail become key growth frontiers
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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