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Dog Food in Sweden

Publisher Euromonitor International
Published Jun 05, 2025
Length 27 Pages
SKU # EP20080952

Description

Value sales of dog food in Sweden are set to rise in 2025, driven by consumers’ growing willingness to invest in products that offer specific health and nutritional benefits for their pets. Swedish dog owners are increasingly focused on tailored diets that address issues such as digestion, joint health, skin sensitivities, and allergies. This has spurred demand for premium, grain-free, and limited-ingredient recipes, many of which feature functional claims and natural ingredients. There is also...

Euromonitor International's Dog Food in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Dog Food in Sweden
Euromonitor International
June 2025
List Of Contents And Tables
DOG FOOD IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and tailored nutrition continue to shape consumer choices
Mars maintains leadership, while VAFO accelerates growth through natural innovation
Pet specialists dominate while hypermarkets emerge as fast-growing channels
PROSPECTS AND OPPORTUNITIES
Functional and natural dog food to fuel long-term value growth
E-commerce to drive convenience and customisation in a health-conscious market
Innovation highlights Swedish heritage, natural ingredients, and functional benefits
Summary 1 Dog Food by Price Band 2025
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2020-2025
Table 2 Dog Population 2020-2025
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
Table 4 Sales of Dog Food by Category: Volume 2020-2025
Table 5 Sales of Dog Food by Category: Value 2020-2025
Table 6 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 7 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 10 NBO Company Shares of Dog Food: % Value 2020-2024
Table 11 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 13 Distribution of Dog Food by Format: % Value 2020-2025
Table 14 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 15 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
PET CARE IN SWEDEN
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2020-2025
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2020-2025
Table 20 Sales of Pet Care by Category: Value 2020-2025
Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 28 Distribution of Pet Care by Format: % Value 2020-2025
Table 29 Distribution of Pet Care by Format and Category: % Value 2025
Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 2 Research Sources

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