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Dog Food in Belgium

Publisher Euromonitor International
Published May 14, 2025
Length 26 Pages
SKU # EP20049913

Description

Current value sales of dog food in Belgium grew in 2025, primarily driven by ongoing premiumisation and an increased consumer preference for higher-quality ingredients. Belgian pet owners continue to show a willingness to spend more on premium, natural, and sustainably sourced dog food products. This shift in consumer behaviour was highlighted by the recent acquisition of the Belgian premium brand Edgard & Cooper by the multinational food giant General Mills. This acquisition not only reflects g...

Euromonitor International's Dog Food in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Dog Food in Belgium
Euromonitor International
May 2025
List Of Contents And Tables
DOG FOOD IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Current value growth driven by premiumisation as humanisation trend continues apace
Mars remains category leader with a robust product portfolio
Supermarkets loses some share to e-commerce in 2025
PROSPECTS AND OPPORTUNITIES
Growth predicted for dog food, driven by increasing dog population and premiumisation
Specialist online retailers will become increasingly popular in the coming years
Functional dog foods and treats set to emerge as key growth drivers
Summary 1 Dog Food by Price Band 2025
CATEGORY INDICATORS
Table 1 Dog Owning Households: % Analysis 2020-2025
Table 2 Dog Population 2020-2025
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
Table 4 Sales of Dog Food by Category: Volume 2020-2025
Table 5 Sales of Dog Food by Category: Value 2020-2025
Table 6 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 7 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 10 NBO Company Shares of Dog Food: % Value 2020-2024
Table 11 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 13 Distribution of Dog Food by Format: % Value 2020-2025
Table 14 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 15 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
PET CARE IN BELGIUM
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2020-2025
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2020-2025
Table 20 Sales of Pet Care by Category: Value 2020-2025
Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 28 Distribution of Pet Care by Format: % Value 2020-2025
Table 29 Distribution of Pet Care by Format and Category: % Value 2025
Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 2 Research Sources

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