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Dairy Products and Alternatives in New Zealand

Publisher Euromonitor International
Published Sep 01, 2025
Length 68 Pages
SKU # EP20387063

Description

In 2025, dairy products and alternatives in New Zealand recorded steady value growth, largely driven by significant price inflation. Rising production and supply chain costs, alongside broader economic pressures, contributed to sustained increases in dairy prices. Additionally, strong global demand for New Zealand dairy exports further exacerbated price hikes for local consumers.

Euromonitor International's Dairy Products and Alternatives in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

68 Pages
Dairy Products and Alternatives in New Zealand
Euromonitor International
September 2025
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady value growth due to stable demand for baby food and milk formula
Nutricia Ltd consolidating its stronger leadership position with its brand Karicare
Supermarkets remain the go-to destination for baby food and infant formula products
PROSPECTS AND OPPORTUNITIES
A positive outlook is expected, however, the declining birth rate will pose a challenge
Innovation through health and wellness may help differentiate brands
Retail e-commerce remains key for smaller businesses to find a niche customer base
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2020-2025
Table 10 Sales of Baby Food by Category: Value 2020-2025
Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 16 Distribution of Baby Food by Format: % Value 2020-2025
Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
BUTTER AND SPREADS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price continues to drive value growth as consumption of butter and spreads declines
Private labels benefit from lower price points amidst high inflation
Supermarkets remains the leading distribution channel for butter and spreads
PROSPECTS AND OPPORTUNITIES
Steady growth is expected as inflation eases and spending stabilises
Health concerns will remain a significant challenge for growth across the forecast period
The versatility of butter could drive growth as consumers seek cost-effective products
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
CHEESE IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
High global demand drives up the price of cheese in New Zealand
Fonterra Brands (NZ) consolidates its leading position as a premier producer of New Zealand cheese
Supermarkets remain highly favoured by consumers as retail e-commerce increases its share
PROSPECTS AND OPPORTUNITIES
The high price of cheese is expected to support value growth over the forecast period
Cheese will be positioned as a healthy choice, aligning with rising demands
Rising opportunities for imported cheese amid rising local prices in New Zealand
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2020-2025
Table 33 Sales of Cheese by Category: Value 2020-2025
Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
Table 39 NBO Company Shares of Cheese: % Value 2021-2025
Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
Table 41 Distribution of Cheese by Format: % Value 2020-2025
Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DRINKING MILK PRODUCTS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices drive value growth while consumers cut back on consumption
Foodstuffs (NZ) Ltd retains its lead while private label increases its share
Offline retailing remains prominent, however retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Demand for milk is expected to be tempered by price inflation and changing lifestyles
Health and wellness is set to remain a key focus of innovation and growth
Rebuilding consumers’ confidence amid environmental concerns in dairy
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
YOGHURT AND SOUR MILK PRODUCTS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price inflation drives growth for yoghurt and sour milk products during 2025
Goodman Fielder New Zealand leads, followed by Fonterra Brands NZ
Limited movement in distribution as consumers have a strong preference for offline retailing
PROSPECTS AND OPPORTUNITIES
Yoghurt and sour milk products are expected to record price-driven growth
Health and wellness claims are expected to help drive the performance of yoghurt
Potential growth opportunities for drinking yoghurt as a convenient alternative
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
OTHER DAIRY IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Low-level growth due to high inflation and reduced consumer spending
Fonterra Brands (NZ) Ltd retains its lead of other dairy with its brand Anchor
Limited movement in distribution as most consumers prefer supermarkets
PROSPECTS AND OPPORTUNITIES
Decelerating growth expected for other dairy amidst declining consumer demand
Other dairy is set to face challenges aligning with health and wellness trends
Limited innovation and a stagnating competitive landscape may impact future growth
CATEGORY DATA
Table 69 Sales of Other Dairy by Category: Volume 2020-2025
Table 70 Sales of Other Dairy by Category: Value 2020-2025
Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
Table 73 Sales of Cream by Type: % Value 2020-2025
Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Plant-based dairy products maintain strong growth with consistent consumer demand
Top brands maintain the leading positions while private label gains ground
Supermarkets lead distribution as convenience retailers gain ground
PROSPECTS AND OPPORTUNITIES
Ongoing demand for plant-based products is set to support steady growth
New product development is set to focus on enhancing the health benefits of plant-based dairy
Innovation is set to drive growth in plant-based dairy across the forecast period
CATEGORY DATA
Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030

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