
Dairy Products and Alternatives in Tunisia
Description
Tunisia’s economic crisis has dampened the performance of dairy products and alternatives in 2025. Prices continued to rise amid persistent inflation, and this contributed to strong value growth during 2025. However, consumer demand has slowed for dairy products and alternatives due to weaker purchasing power with consumers making some cutbacks and seeking affordable options and promotions. Supermarkets and discounters are supporting category performance as these modern grocery retailers offer p...
Euromonitor International's Dairy Products and Alternatives in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Dairy Products and Alternatives in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
62 Pages
- Dairy Products and Alternatives in Tunisia
- Euromonitor International
- August 2025
- List Of Contents And Tables
- DAIRY PRODUCTS AND ALTERNATIVES IN TUNISIA
- EXECUTIVE SUMMARY
- Dairy products and alternatives in 2025: The big picture
- Key trends in 2025
- Competitive Landscape
- Channel developments
- What next for dairy products and alternatives?
- MARKET DATA
- Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
- Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
- Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
- Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
- Table 5 Penetration of Private Label by Category: % Value 2020-2025
- Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
- Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
- Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BABY FOOD IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Weak performance for baby food
- Pharmalys Tunisia SA holds a firm lead in baby food
- Pharmacies govern the overall distribution of baby food
- PROSPECTS AND OPPORTUNITIES
- Ongoing decline predicted for baby food
- Healthier presentations will entice parents
- Barriers to entry in milk formula is hindrance to development
- CATEGORY DATA
- Table 9 Sales of Baby Food by Category: Volume 2020-2025
- Table 10 Sales of Baby Food by Category: Value 2020-2025
- Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
- Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
- Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
- Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
- Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
- Table 16 Distribution of Baby Food by Format: % Value 2020-2025
- Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
- Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
- Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
- Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
- BUTTER AND SPREADS IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Positive performance amid steady demand for butter and spreads
- Centrale Laitière de Cap Bon maintains a stronghold in the competitive landscape
- Consumers prefer traditional retailers for butter and spreads
- PROSPECTS AND OPPORTUNITIES
- Buoyant outlook for butter and spreads
- Consumers’ health focus will gain importance
- Innovation is likely to pick up in the upcoming years
- CATEGORY DATA
- Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
- Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
- Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
- Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
- Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
- Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
- Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
- Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
- Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
- Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
- Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
- CHEESE IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising prices and robust demand drives cheese category
- Land'Or Srl leads the cheese category
- Small local grocers face growing competition from modern grocery retailers
- PROSPECTS AND OPPORTUNITIES
- Healthy outlook for the cheese category
- Health and wellness trends to be embraced by cheese producers
- Souani’s success lies in local production of international cheeses at affordable prices
- CATEGORY DATA
- Table 32 Sales of Cheese by Category: Volume 2020-2025
- Table 33 Sales of Cheese by Category: Value 2020-2025
- Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
- Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
- Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
- Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
- Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
- Table 39 NBO Company Shares of Cheese: % Value 2021-2025
- Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
- Table 41 Distribution of Cheese by Format: % Value 2020-2025
- Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
- Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
- Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
- Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
- DRINKING MILK PRODUCTS IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Stable demand returns as milk shortages are fully resolved
- Drinking milk products is led by Société Tunisienne des Industries Alimentaires STIAL
- Traditional channel claims majority value share in drinking milk products
- PROSPECTS AND OPPORTUNITIES
- Robust outlook for drinking milk products
- Brands will respond to needs of health-conscious consumers
- Government commits to maintaining price stability
- CATEGORY DATA
- Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
- Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
- Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
- Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
- Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
- Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
- Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
- Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
- Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
- Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
- Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
- YOGHURT AND SOUR MILK PRODUCTS IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Yoghurt and sour milk is a popular option in Tunisia
- Enduring success for Société Tunisienne d'Industrie Alimentaire STIAL
- Small local grocers lose retail value share to the modern channel
- PROSPECTS AND OPPORTUNITIES
- Bright outlook ahead for yoghurt and sour milk
- Health awareness will drive consumer interest in this category
- Innovation is central to maintaining growth momentum
- CATEGORY DATA
- Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
- Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
- Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
- Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
- Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
- Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
- Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
- Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
- Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
- Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
- Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
- Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
- OTHER DAIRY IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Cultural traits support performance of the overall category
- Société Tunisienne d'Industrie Alimentaire STIAL asserts its lead in other dairy
- Rapid expansion of modern grocery retailers exerts an influence
- PROSPECTS AND OPPORTUNITIES
- Bright outlook for other dairy category
- Health and wellness trend is set to have a bigger influence
- Innovation will be strong in chilled desserts
- CATEGORY DATA
- Table 69 Sales of Other Dairy by Category: Volume 2020-2025
- Table 70 Sales of Other Dairy by Category: Value 2020-2025
- Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
- Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
- Table 73 Sales of Cream by Type: % Value 2020-2025
- Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
- Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
- Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
- Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
- Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
- Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
- Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
- PLANT-BASED DAIRY IN TUNISIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- High prices continue to limit access to plant-based dairy products
- PROSPECTS AND OPPORTUNITIES
- Plant-based milk showing strong potential despite niche status
- CATEGORY DATA
- Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
- Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
- Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
- Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
- Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
- Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
- Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
- Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
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