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Dairy Products and Alternatives in Switzerland

Publisher Euromonitor International
Published Aug 18, 2025
Length 69 Pages
SKU # EP20344670

Description

Value sales of dairy products and alternatives are continuing to rise in Switzerland in 2025. However, the Swiss Federal Government Expert Group on Business Cycles has recently revised its real GDP growth forecasts downwards for 2025 and 2026. GDP growth is now projected at 1.3% for 2025 and 1.2% for 2026, below earlier estimates of 1.4% and 1.6%. These projections assume no further escalation of international trade conflicts. Nevertheless, geopolitical risks remain elevated.

Euromonitor International's Dairy Products and Alternatives in Switzerland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

69 Pages
Dairy Products and Alternatives in Switzerland
Euromonitor International
August 2025
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN SWITZERLAND
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premium and convenient options drive growth in baby food in 2025
Nestlé SA retains its leadership while Alnatura AG records the strongest value growth
Supermarkets maintain its lead in distribution, while retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Positive outlook expected for baby food sales despite demographic challenges
Sustained growth is expected within functional baby food as innovations focuses on health
Updated WHO regulations on infant nutrition is set to influence marketing practices
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2020-2025
Table 10 Sales of Baby Food by Category: Value 2020-2025
Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 16 Distribution of Baby Food by Format: % Value 2020-2025
Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
BUTTER AND SPREADS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Elevated prices and premiumisation drive value growth in butter and spreads
Branchenorganisation Butter GmbH retains the lead, while private label gains ground
Supermarkets lead sales while retail e-commerce gains ground through convenience
PROSPECTS AND OPPORTUNITIES
Value growth may be tempered by a volume decline amid health trends and rising veganism
Consumer health concerns and competition from plant-based goods will challenge sales
Butter production will continue to show a commitment to local sourcing and sustainable farming
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
CHEESE IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value growth remains positive despite growing challenges for volume sales of cheese
Migros Genossenschaftsbund eG retains its lead while recording the strongest uplift in share
Supermarkets lead cheese sales while retail e-commerce gains ground in 2025
PROSPECTS AND OPPORTUNITIES
Soft cheese is set to lead value growth, while volume growth faces challenges
The ongoing health and wellness trend is set to influence consumer preferences in cheese
Players are expected to emphasis Swissness to strengthen their local positioning
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2020-2025
Table 33 Sales of Cheese by Category: Value 2020-2025
Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
Table 39 NBO Company Shares of Cheese: % Value 2021-2025
Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
Table 41 Distribution of Cheese by Format: % Value 2020-2025
Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DRINKING MILK PRODUCTS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
A mixed performance in drinking milk products as goats milk and flavoured milk drinks drive sales
Migros Genossenschaftsbund retains its lead, while Mopro Luzern drives growth through goat milk
Supermarkets lead, while discounters and retail e-commerce gain ground
PROSPECTS AND OPPORTUNITIES
Value growth is set to remain positive, however, health drivers challenge volume sales
The rise of plant-based and alternative dairy drinks will be driven by health trends and lifestyle shifts
Sustainability will remain central in dairy milk products across the forecast period
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
YOGHURT AND SOUR MILK PRODUCTS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales of yoghurt and sour milk products rise as digestive health trends drive demand
Migros Genossenschaftsbund eG leads while smaller, local players gain ground
Supermarkets maintain its lead, while retail e-commerce and discounters gain ground
PROSPECTS AND OPPORTUNITIES
Positive growth is expected to be driven by health appeal and innovation
Product development is set to focus on health and wellness attributes
The premiumisation trend is set to drive growth as consumers seek functional, high-quality yoghurt products
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
OTHER DAIRY IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthier formulations and high-protein innovation drive value growth in other dairy
Migros Genossenschaftsbund strengthens its lead while Danone AG drives growth through health-focused innovation
Supermarkets remain dominant in other dairy, while discounters and retail e-commerce gain ground
PROSPECTS AND OPPORTUNITIES
The positive outlook for other dairy is expected to be driven by health and lifestyle shifts
Health-oriented innovation is set to drive growth in other dairy across the forecast period
Private label is expected to increase its share in other dairy across the forecast period
CATEGORY DATA
Table 69 Sales of Other Dairy by Category: Volume 2020-2025
Table 70 Sales of Other Dairy by Category: Value 2020-2025
Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
Table 73 Sales of Cream by Type: % Value 2020-2025
Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth in plant-based dairy is driven by health, ethics, and accessibility
Key players expand their plant-based dairy portfolios through innovation and strategic partnerships
Supermarkets continue as the primary distribution channel for plant-based dairy in Switzerland
PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by rising awareness, health benefits and environmental sustainability
Health and wellness is set to be central to both growth and product development
Manufacturers will focus on sustainability through innovation and communications
CATEGORY DATA
Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030

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