
Dairy Products and Alternatives in Norway
Description
Sales of dairy products and alternatives have continued to post strong growth in current value terms in 2025 although this remains largely price driven, with volume sales reporting only moderate growth. High, if slowing, inflation rates, high interest rates and price hikes have made consumers more price-sensitive. Furthermore, some people have been cutting back on their dairy intake, which has had a particularly negative impact on volume sales of cow’s milk. This is linked to various factors inc...
Euromonitor International's Dairy Products and Alternatives in Norway report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Dairy Products and Alternatives in Norway report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
65 Pages
- Dairy Products and Alternatives in Norway
- Euromonitor International
- August 2025
- List Of Contents And Tables
- DAIRY PRODUCTS AND ALTERNATIVES IN NORWAY
- EXECUTIVE SUMMARY
- Dairy products and alternatives in 2025: The big picture
- Key trends in 2025
- Competitive Landscape
- Channel developments
- What next for dairy products and alternatives?
- MARKET DATA
- Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
- Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
- Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
- Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
- Table 5 Penetration of Private Label by Category: % Value 2020-2025
- Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
- Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
- Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BABY FOOD IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Falling birth rate presents challenges but growth opportunities remain
- Nestlé dominates but private label sees strong gains
- Modern grocery retailers dominate sales while e-commerce sees strong growth
- PROSPECTS AND OPPORTUNITIES
- Falling birth rate remains a significant threat to growth
- Health, sustainability and convenience set to be the focus of innovation
- New legislation could increase the focus on healthy nutrition
- CATEGORY DATA
- Table 9 Sales of Baby Food by Category: Volume 2020-2025
- Table 10 Sales of Baby Food by Category: Value 2020-2025
- Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
- Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
- Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
- Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
- Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
- Table 16 Distribution of Baby Food by Format: % Value 2020-2025
- Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
- Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
- Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
- Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
- BUTTER AND SPREADS IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- A strong year for butter as consumers look for healthier and more natural foods
- Mills and Fjordland continue to dominate but smaller players seeing some success
- Distribution remains focused on supermarkets and discounters
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for butter and spreads but challenges remain
- Healthier eating habits likely to inform demand and new product development
- Local, organic and natural products finding favour
- CATEGORY DATA
- Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
- Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
- Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
- Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
- Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
- Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
- Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
- Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
- Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
- Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
- Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
- CHEESE IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Demand for cheese remains strong
- Tine dominates but faces mounting competition from local rivals
- Supermarkets and discounters benefit from broad reach, strong offer and popular private label lines
- PROSPECTS AND OPPORTUNITIES
- Positive outlook with focus set to be on local cheese
- Increasing competition should push players to innovate
- Sustainability likely to be a strong focus of investment
- CATEGORY DATA
- Table 32 Sales of Cheese by Category: Volume 2020-2025
- Table 33 Sales of Cheese by Category: Value 2020-2025
- Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
- Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
- Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
- Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
- Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
- Table 39 NBO Company Shares of Cheese: % Value 2021-2025
- Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
- Table 41 Distribution of Cheese by Format: % Value 2020-2025
- Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
- Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
- Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
- Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
- DRINKING MILK PRODUCTS IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Price pressures and sustainability concerns remain an obstacle to growth
- Tine continues to dominate as smaller players look for niche opportunities
- Distribution remains focused on supermarkets and hypermarkets
- PROSPECTS AND OPPORTUNITIES
- Sales set to stabilise as the focus shifts to natural and high protein products
- Flavoured milk drinks set to focus on both healthier and more indulgent options
- Sustainability concerns present new challenges to dairy manufacturers
- CATEGORY DATA
- Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
- Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
- Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
- Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
- Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
- Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
- Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
- Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
- Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
- Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
- Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
- YOGHURT AND SOUR MILK PRODUCTS IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Healthy and natural image boosts demand for yoghurt despite further price hikes
- Tine remains dominant despite increasing competition
- Distribution remains focused on convenience, value and a broad product offering
- PROSPECTS AND OPPORTUNITIES
- Yoghurt and sour milk products still full of potential
- Players expected to respond to demand for healthier options
- Tine looking to adapt to shifting landscape as competition grows
- CATEGORY DATA
- Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
- Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
- Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
- Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
- Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
- Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
- Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
- Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
- Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
- Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
- Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
- Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
- OTHER DAIRY IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sales of other dairy benefiting from thriving home cooking trend
- Tine continues to dominate while artisan players build share by focusing on quality
- Discounters the standout channel as consumers look for savings
- PROSPECTS AND OPPORTUNITIES
- Other dairy set for solid growth backed by the enduring popularity of key categories
- Demand for natural, organic and high protein products set to increase
- Dairy manufacturers adapting to the increasing competition from plant-based dairy
- CATEGORY DATA
- Table 69 Sales of Other Dairy by Category: Volume 2020-2025
- Table 70 Sales of Other Dairy by Category: Value 2020-2025
- Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
- Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
- Table 73 Sales of Cream by Type: % Value 2020-2025
- Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
- Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
- Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
- Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
- Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
- Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
- Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
- PLANT-BASED DAIRY IN NORWAY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- High prices put pressure on volume sales of plant-based dairy
- Alpro leads but faces increasing competition from local rivals
- Discounters and supermarkets continue to dominate thanks to their wide product range
- PROSPECTS AND OPPORTUNITIES
- Plant-based dairy set to return to growth in retail volume terms
- Natural, organic and high protein products set to thrive
- Local players set to play a key role in building and developing plant-based dairy
- CATEGORY DATA
- Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
- Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
- Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
- Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
- Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
- Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
- Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
- Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
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