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Dairy Products and Alternatives in Mexico

Publisher Euromonitor International
Published Oct 16, 2025
Length 72 Pages
SKU # EP20490828

Description

Value sales of dairy products and alternatives rose in Mexico in 2025. Despite this positive result, the year was challenging for Mexico’s broader economic growth. The Bank of Mexico (Banxico) projected real GDP growth to slow to 0.6% in 2025, while inflation was expected to ease to 3.9% and the central bank interest rate was to remain at 8%. Moderate export activity and domestic demand offered some support, yet rising public debt and a narrowing fiscal deficit highlighted ongoing fiscal pressur...

Euromonitor International's Dairy Products and Alternatives in Mexico report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

72 Pages
Dairy Products and Alternatives in Mexico
Euromonitor International
October 2025
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN MEXICO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Falling birth rates and health trends impact sales of baby food in 2025
Nestlé México SA leads with Nido and Nan, while Danone Baby Nutrition Mexico gains ground
Pharmacies hold the strongest share as the channel invests in intense promotional advertising campaigns
PROSPECTS AND OPPORTUNITIES
The declining birth rate is expected to challenge future development of baby food
Inflation may encourage further shrinkflation across the forecast period
Baby snacks offer growth opportunities while consumers focus on transparency
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2020-2025
Table 10 Sales of Baby Food by Category: Value 2020-2025
Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 16 Distribution of Baby Food by Format: % Value 2020-2025
Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
BUTTER AND SPREADS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Butter leads value growth while dairy-free brands highlight their health credentials
Upfield México S. de R.L. de C.V leads while Sigma Alimentos focuses on its expansion
Small local grocers lead sales while warehouse clubs record growth with the entry of Smart & Final
PROSPECTS AND OPPORTUNITIES
Health regulations and reformulation will impact growth in butter and spreads
Texture, flavour and convenient formats will be key to growth over the forecast period
Health, sustainability and dietary restriction may shape performance and innovation
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
CHEESE IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cheese consumption surges as meat prices rise and consumer habits shift
Sigma Alimentos retains the lead while Ganaderos Productores de Leche Pura drives growth
Small local grocers sales lead, while hypermarkets gain ground following investments
PROSPECTS AND OPPORTUNITIES
Inflationary pressures and the expansion of discount stores may add competition across the forecast period
Plant-based cheese is set to gain ground as consumer focus on gut health and lactose free products
Innovation in cheese is expected to focus on new consumption occasions
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2020-2025
Table 33 Sales of Cheese by Category: Value 2020-2025
Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
Table 39 NBO Company Shares of Cheese: % Value 2021-2025
Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
Table 41 Distribution of Cheese by Format: % Value 2020-2025
Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DRINKING MILK PRODUCTS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Flavoured milk drives growth while demographic and climatic challenges dampen sales
Grupo Lala SAB de CV maintains its leadership in drinking milk while Nestlé gains ground in powdered milk sales
Small local grocers lead drinking milk sales while retail e-commerce becomes the fastest-growing channel
PROSPECTS AND OPPORTUNITIES
Private label is set to gain momentum as drinking milk grows in a cost-conscious market
Sustainability in cheese is set to evolve into a broader value chain approach
Innovation will be essential for drinking milk products to remain competitive
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
YOGHURT AND SOUR MILK PRODUCTS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Yoghurt drives value growth as plant-based alternatives gain ground in Mexico
Grupo Lala maintains its leadership in yoghurt while Yakult drives innovation through functional health claims
Retail e-commerce sales continue to rise in 2025, driven by main retailers
PROSPECTS AND OPPORTUNITIES
Yoghurt and sour milk products are expected to record growth despite regulatory challenges
Sugar reduction, high protein options and probiotics may increase notably across the forecast period
Marketing and innovation will be key to helping dairy brands stand out during rising health and environmental pressures
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
OTHER DAIRY IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fromage frais and quark lead growth as other dairy benefits from expanding retail space
Nestlé México SA de CV retains its lead while Alpura drives growth through cream innovation
Small grocers lead sales while convenience stores drive dynamic growth in 2025
PROSPECTS AND OPPORTUNITIES
Indulgence and lifestyle alignment is expected to drive growth in other dairy
Gut health and protein enrichment opens new avenues for innovation in other dairy
Health scrutiny urges reformulation and balance in indulgent other dairy products
CATEGORY DATA
Table 69 Sales of Other Dairy by Category: Volume 2020-2025
Table 70 Sales of Other Dairy by Category: Value 2020-2025
Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
Table 73 Sales of Cream by Type: % Value 2020-2025
Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Plant-based cheese drives value growth despite slowing volume momentum in plant-based dairy
GIFAN Internacional S de RL de CV leads, while local innovator Heartbest drives growth
Small local grocers drive sales while hypermarkets lead growth through promotions and wider access
PROSPECTS AND OPPORTUNITIES
High prices limit growth potential of plant-based dairy despite rising consumer interest
Plant-based cheese is set to experience fast growth, although it will remain a niche due to limited investment
Innovation is set to expand beyond plant-based milk, however, formulation remains a challenge
CATEGORY DATA
Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030

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