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Dairy Products and Alternatives in Jordan

Publisher Euromonitor International
Published Aug 20, 2025
Length 29 Pages
SKU # EP20344652

Description

Retail current value sales of dairy products and alternatives in Jordan are expected to continue to rise in 2025, albeit at a slower rate than in 2024. Inflationary pressure on prices is set to boost retail value sales as retail volume sales are projected to fall, albeit following three years of slight increases. Despite a slight dip, compared with 2024, the total population of Jordan is generally on the rise, supporting the performance of dairy products and alternatives. The population of Jorda...

Euromonitor International's Dairy Products and Alternatives in Jordan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Dairy Products and Alternatives in Jordan
Euromonitor International
August 2025
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN JORDAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN JORDAN
Key Data Findings
2025 Developments
Higher-value trend amidst urbanisation and more working women
Nutri Dar Co gains from a wide and popular range of milk formula and calls to boycott international rivals
Monopoly on milk formula in chemists/pharmacies
Prospects and Opportunities
Push-pull factors to shape baby food’s performance
Growing popularity of functional baby food
Chemists/pharmacies and new entrants to push e-commerce in baby food
Category Data
Table 8 Sales of Baby Food by Category: Volume 2020-2025
Table 9 Sales of Baby Food by Category: Value 2020-2025
Table 10 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Baby Food: % Value 2021-2025
Table 13 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 14 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 15 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 16 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 17 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
DAIRY IN JORDAN
Higher inbound tourism flows boost dairy
Local players leverage consumer trust and lower prices to lead the field
Small local grocers enjoy convenience and accessibility advantages
Improving economy and higher tourism flows to boost retail and foodservice sales
Higher-value offerings to add dynamism to dairy in Jordan
Strong company activity is anticipated in a fiercely competitive environment
Table 18 Sales of Dairy by Category: Volume 2020-2025
Table 19 Sales of Dairy by Category: Value 2020-2025
Table 20 Sales of Dairy by Category: % Volume Growth 2020-2025
Table 21 Sales of Dairy by Category: % Value Growth 2020-2025
Table 22 NBO Company Shares of Dairy: % Value 2021-2025
Table 23 LBN Brand Shares of Dairy: % Value 2022-2025
Table 24 Forecast Sales of Dairy by Category: Volume 2025-2030
Table 25 Forecast Sales of Dairy by Category: Value 2025-2030
Table 26 Forecast Sales of Dairy by Category: % Volume Growth 2025-2030
Table 27 Forecast Sales of Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN JORDAN
Young, health-conscious adults offer some promise for plant-based dairy
Weak offer and niche demand for plant-based dairy in Jordan
Foodservice usage of plant-based milk may trickle down into retail
Environmental, health and animal welfare concerns create space for plant-based dairy
Social media offers a dynamic avenue to grow awareness of plant-based dairy
Accelerating inbound tourism flows to hasten the offer of plant-based dairy
Table 28 Sales of Plant-Based Dairy by Category: Value 2020-2025
Table 29 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
Table 31 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
Table 32 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
Table 33 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030

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