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Dairy Products and Alternatives in Japan

Published Aug 07, 2025
Length 68 Pages
SKU # EP20320793

Description

Retail value sales of dairy products and alternatives are expected to rise in current terms in Japan in 2025, primarily as a result of rising unit prices. The cost of raw materials has remained elevated as a result of factors such as rising global demand. At the same time, the surge in crude oil prices has led to logistics costs and packaging material prices rising, while expenses such as energy costs have also remained high. Furthermore, increasing raw milk production costs due to soaring feed...

Euromonitor International's Dairy Products and Alternatives in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

68 Pages
Dairy Products and Alternatives in Japan
Euromonitor International
August 2025
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN JAPAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Effect of declining birth rate partially offset by increased use of baby food
Asahi Group Foods Ltd leads baby food
Health and beauty specialists is the largest channel, while e-commerce expands
PROSPECTS AND OPPORTUNITIES
Continuous drop in birth rate set to impact sales
Snacks with functional benefits and organic baby food emerging
Accelerating efforts towards sustainability
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2020-2025
Table 10 Sales of Baby Food by Category: Value 2020-2025
Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 16 Distribution of Baby Food by Format: % Value 2020-2025
Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
BUTTER AND SPREADS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retail value sales increase due to unit price increase
Megmilk Snow Brand Co Ltd stays out in front
Supermarkets leads sales, while health and beauty specialists expands
PROSPECTS AND OPPORTUNITIES
Population decline to affect sales
Unhealthy image of margarine will continue to impact sales
Labour shortages provide potential for products that contribute to alleviating staff shortages in the foodservice sector
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
CHEESE IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Slight decrease in value terms despite unit price increase
Megmilk Snow Brand Co Ltd retains lead
Supermarkets benefits from key role in overall grocery shopping
PROSPECTS AND OPPORTUNITIES
Population decline shrinking potential consumer base
Healthy image of cheese and an ageing population will benefit the category
Growing focus on sustainability provides opportunities for plant-based products
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2020-2025
Table 33 Sales of Cheese by Category: Value 2020-2025
Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
Table 39 NBO Company Shares of Cheese: % Value 2021-2025
Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
Table 41 Distribution of Cheese by Format: % Value 2020-2025
Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DRINKING MILK PRODUCTS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price increase boosts value
Meiji Co Ltd tops the rankings despite share loss
Consumers purchase milk along with groceries
PROSPECTS AND OPPORTUNITIES
Demographic developments to limit volume sales
Functional product development and an ageing population to boost demand
Environmental awareness to exert growing influence
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
YOGHURT AND SOUR MILK PRODUCTS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retail value sales rise due to unit price increase
Yakult Honsha Co Ltd leads
Health and beauty specialists expanding
PROSPECTS AND OPPORTUNITIES
Challenges include declining population and competition from other health foods
Positive impact of functional products and an ageing population
Increasing emphasis on sustainability
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
OTHER DAIRY IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Unit price increase and continuous growth of chilled and shelf stable desserts drive growth
Megmilk Snow Brand Co Ltd retains lead despite share loss
Growing share for supermarkets
PROSPECTS AND OPPORTUNITIES
Growth expected thanks to the popularity of chilled dairy desserts
Health v indulgence
Rising environmental awareness
CATEGORY DATA
Table 69 Sales of Other Dairy by Category: Volume 2020-2025
Table 70 Sales of Other Dairy by Category: Value 2020-2025
Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
Table 73 Sales of Cream by Type: % Value 2020-2025
Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Industry-wide efforts to boost demand continue to benefit the category
Kikkoman Soy Foods Co Ltd extends lead
Convenience key to choice of store
PROSPECTS AND OPPORTUNITIES
Healthy image of plant-based dairy and affordable price of soy drinks to benefit category sales
Products with functional benefits emerging
Compatible with rising eco-awareness
CATEGORY DATA
Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030

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