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Dairy Products and Alternatives in Italy

Publisher Euromonitor International
Published Aug 11, 2025
Length 78 Pages
SKU # EP20321034

Description

In 2025, retail value sales of dairy products and alternatives in Italy continued to show growth in current terms, driven by several key factors. Firstly, the growing demand for high-quality products, particularly PDO (protected designation of origin) cheeses such as Grana Padano and Parmigiano Reggiano, contributed significantly to growth. These cheeses, renowned for their superior quality and authentic craftsmanship, experienced a rise in sales, driven by consumers' appreciation of their uniqu...

Euromonitor International's Dairy Products and Alternatives in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

78 Pages
Dairy Products and Alternatives in Italy
Euromonitor International
August 2025
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN ITALY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Milk formula maintains growth in a declining category due to its critical role in baby nutrition
Heinz maintains its lead, but some smaller players see stronger growth from a low base
Supermarkets and health and beauty specialists continue to dominate, but retail e-commerce is on a rising trend
PROSPECTS AND OPPORTUNITIES
Despite challenges, growth is expected as players adapt
Manufacturers likely to focus on healthier options with short ingredients lists
Advanced technologies to improve the production and packaging of baby food
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2020-2025
Table 10 Sales of Baby Food by Category: Value 2020-2025
Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 16 Distribution of Baby Food by Format: % Value 2020-2025
Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
BUTTER AND SPREADS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Butter remains most popular due to its natural profile
Coop Italia leads, but faces competition from other private label providers and Vallè
Only minor movements in distribution shares in 2025
PROSPECTS AND OPPORTUNITIES
An increasing consumer preference for natural, minimally processed, and sustainable products
A move towards organic and salted variants in butter
New production technologies likely to impact both margarine and spreads, and butter
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
CHEESE IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Interest in regional cheese, especially unpackaged hard cheeses from delicatessens, drives growth
Nestlé Italiana sees dynamism as its Mio brand is relaunched
Supermarkets maintains its stable lead due to a wide product variety, including unpackaged and private label products
PROSPECTS AND OPPORTUNITIES
Consumers will continue to value the tradition and quality of local controlled origin unpackaged hard cheeses
Following health trends to meet consumers’ needs
In addition to health, innovation likely to focus on sustainability
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2020-2025
Table 33 Sales of Cheese by Category: Value 2020-2025
Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
Table 39 NBO Company Shares of Cheese: % Value 2021-2025
Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
Table 41 Distribution of Cheese by Format: % Value 2020-2025
Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DRINKING MILK PRODUCTS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Although cow’s milk declines, flavoured milk drinks and goat milk serve specific consumer groups and see growth
Parmalat maintains its share despite sales decline, while Almalattea performs well with its goat milk
Consumers value the convenience, wide product range, and promotions of supermarkets
PROSPECTS AND OPPORTUNITIES
Volume growth will be prevented by the falling birth rate and a move to alternative milks
More health-focused product lines set to emerge
Labelling will be an important area of focus
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
YOGHURT AND SOUR MILK PRODUCTS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Focus on health drives growth for plain yoghurt and sour milk products
Danone continues lead, while Latteria NOM focuses on health as well as taste to drive growth
Large modern grocery retailers continue to dominate, but retail e-commerce grows from a low base
PROSPECTS AND OPPORTUNITIES
Increased focus on health and product diversification set to contribute to growth
The natural, healthy profile of protein-rich Greek yoghurt will be highlighted
Product development, production processes, and sustainability likely to be areas of innovation
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
OTHER DAIRY IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Mixed performances, with plain condensed milk seeing a surge in sales
Nestlé’s ability to meet consumer needs drives strong growth, but Ferrero maintains its lead
Retail e-commerce maintains its rising trend due to convenience, and access to more specialised products
PROSPECTS AND OPPORTUNITIES
Continued growth, but limited price increases likely to prevent a stronger increase
Chilled and shelf stable desserts will suffer from continued competition from healthier alternatives
Healthy and plant-based products expected to have a higher profile
CATEGORY DATA
Table 69 Sales of Other Dairy by Category: Volume 2020-2025
Table 70 Sales of Other Dairy by Category: Value 2020-2025
Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
Table 73 Sales of Cream by Type: % Value 2020-2025
Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dynamic growth continues for plant-based dairy, with oat milk particularly popular
Eurofood extends its lead with a wide product portfolio and a sustainable focus
Health and beauty specialists sees dynamism from a low base as consumers seek niche products
PROSPECTS AND OPPORTUNITIES
The consumer group is likely to expand further due to greater visibility and formula advancements
Clear labelling expected, to highlight nutritional profile and ensure transparency
Algae may be the next raw material incorporated in plant-based dairy products
CATEGORY DATA
Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030

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