
Dairy Products and Alternatives in Hungary
Description
Value sales of dairy products and alternatives in Hungary rose in 2025, supported by resilient consumer demand across both traditional and plant-based segments despite ongoing economic caution. Hungary’s market was shaped by a combination of easing but still-present inflation, persistent price sensitivity, and increasingly polarised purchasing habits. Many households remained highly value-focused, favouring affordable staples from private label brands, while others selectively invested in premiu...
Euromonitor International's Dairy Products and Alternatives in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Dairy Products and Alternatives in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
68 Pages
- Dairy Products and Alternatives in Hungary
- Euromonitor International
- August 2025
- List Of Contents And Tables
- DAIRY PRODUCTS AND ALTERNATIVES IN HUNGARY
- EXECUTIVE SUMMARY
- Dairy products and alternatives in 2025: The big picture
- Key trends in 2025
- Competitive Landscape
- Channel developments
- What next for dairy products and alternatives?
- MARKET DATA
- Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
- Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
- Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
- Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
- Table 5 Penetration of Private Label by Category: % Value 2020-2025
- Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
- Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
- Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BABY FOOD IN HUNGARY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Fewer births and shrinking base place demographic pressures on the market
- Balancing premium positioning with value perception
- Distribution shifts and the rise of digital advocacy
- PROSPECTS AND OPPORTUNITIES
- Special milk formulas expected to drive value growth despite demographic decline
- Health and wellness priorities to strengthen functional and organic demand
- Multi-pack formats and packaging innovation to appeal to value-conscious parents
- CATEGORY DATA
- Table 9 Sales of Baby Food by Category: Volume 2020-2025
- Table 10 Sales of Baby Food by Category: Value 2020-2025
- Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
- Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
- Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
- Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
- Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
- Table 16 Distribution of Baby Food by Format: % Value 2020-2025
- Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
- Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
- Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
- Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
- BUTTER AND SPREADS IN HUNGARY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Health-conscious shifts amidst demographic changes
- Multifunctionality as a competitive edge
- Discount retailers dominate distribution channels
- PROSPECTS AND OPPORTUNITIES
- Premiumisation trends in butter consumption
- Health and wellness drive product innovation
- Sticking to familiar sizes: packaging stability
- CATEGORY DATA
- Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
- Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
- Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
- Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
- Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
- Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
- Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
- Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
- Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
- Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
- Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
- CHEESE IN HUNGARY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Packaged hard cheese drives market resilience
- Private label and premium offerings shape competitive landscape
- Distribution channels evolve with consumer preferences
- PROSPECTS AND OPPORTUNITIES
- Steady growth anchored in packaged hard cheeses
- Health and wellness shaping product development
- Export-driven innovation and market expansion
- CATEGORY DATA
- Table 32 Sales of Cheese by Category: Volume 2020-2025
- Table 33 Sales of Cheese by Category: Value 2020-2025
- Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
- Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
- Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
- Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
- Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
- Table 39 NBO Company Shares of Cheese: % Value 2021-2025
- Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
- Table 41 Distribution of Cheese by Format: % Value 2020-2025
- Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
- Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
- Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
- Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
- DRINKING MILK PRODUCTS IN HUNGARY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- UHT milk gains ground as consumer habits shift
- Private label expansion led by discounters
- Discounters dominate as e-commerce slowly grows
- PROSPECTS AND OPPORTUNITIES
- Government price interventions reshape market dynamics
- Iced coffee fuels flavoured milk growth
- Hell Energy’s new facility accelerates iced coffee production and sustainability goals
- CATEGORY DATA
- Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
- Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
- Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
- Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
- Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
- Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
- Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
- Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
- Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
- Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
- Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
- YOGHURT AND SOUR MILK PRODUCTS IN HUNGARY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Functional and flavoured yoghurt products drive category growth
- Private label strengthens position amid economic pressures
- Discount retailers lead as shopping habits evolve
- PROSPECTS AND OPPORTUNITIES
- Super protein innovation to drive premium health-focused growth
- Margin caps to reshape pricing and competitive positioning
- Sustainable aseptic packaging investment enhances efficiency and shelf life
- CATEGORY DATA
- Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
- Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
- Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
- Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
- Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
- Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
- Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
- Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
- Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
- Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
- Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
- Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
- OTHER DAIRY IN HUNGARY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growing chilled dairy desserts and chilled snacks
- Protein boost and focus in competitive strategies
- Discounter channel dominance in distribution
- PROSPECTS AND OPPORTUNITIES
- Growing chilled dairy snacking
- Wellness fuel functional diversification
- Sustainability-led innovation in packaging and plant-based options
- CATEGORY DATA
- Table 69 Sales of Other Dairy by Category: Volume 2020-2025
- Table 70 Sales of Other Dairy by Category: Value 2020-2025
- Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
- Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
- Table 73 Sales of Cream by Type: % Value 2020-2025
- Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
- Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
- Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
- Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
- Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
- Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
- Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
- PLANT-BASED DAIRY IN HUNGARY
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Health-driven choices fuel plant-based dairy growth
- Competitive landscape intensifies with private label
- Growing channel presence
- PROSPECTS AND OPPORTUNITIES
- Sustainability concerns drive consumer choices
- Health and wellness trends spur product innovation
- Sustainable packaging focus enhances appeal
- CATEGORY DATA
- Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
- Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
- Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
- Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
- Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
- Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
- Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
- Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
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