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Dairy Products and Alternatives in Estonia

Publisher Euromonitor International
Published Aug 11, 2025
Length 62 Pages
SKU # EP20321021

Description

The market for dairy products and alternatives in Estonia is expected to see a flat performance in volume terms in 2025. Despite early signs of economic recovery, a VAT increase, implemented in July, has led to a noticeable rise in retail prices across most food categories, including dairy. As a result, consumers are becoming more cautious with their spending, prioritising essentials and cutting back on discretionary purchases.

Euromonitor International's Dairy Products and Alternatives in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

62 Pages
Dairy Products and Alternatives in Estonia
Euromonitor International
August 2025
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN ESTONIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Baby food sales continue to decline, driven by unfavourable demographic trends
Local brand Põnn seizes lead in baby food, while Lidl shows fastest growth
Supermarkets dominate sales while discounters and e-commerce continue to grow
PROSPECTS AND OPPORTUNITIES
Baby food sales will continue downward trajectory
Natural ingredients will be in high demand
E-commerce will likely gain further value share
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2020-2025
Table 10 Sales of Baby Food by Category: Value 2020-2025
Table 11 Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 12 Sales of Baby Food by Category: % Value Growth 2020-2025
Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2020-2025
Table 14 NBO Company Shares of Baby Food: % Value 2021-2025
Table 15 LBN Brand Shares of Baby Food: % Value 2022-2025
Table 16 Distribution of Baby Food by Format: % Value 2020-2025
Table 17 Forecast Sales of Baby Food by Category: Volume 2025-2030
Table 18 Forecast Sales of Baby Food by Category: Value 2025-2030
Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2025-2030
Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2025-2030
BUTTER AND SPREADS IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Butter drives value growth amid declining demand for margarine
Tere leads market as Lidl gains ground with private label
Shift in distribution landscape as discounters and e-commerce win share
PROSPECTS AND OPPORTUNITIES
Demand for butter will remain steady as margarine and spreads see further declines
Health and wellness claims will drive innovation
Private labels will enjoy ongoing growth in the years ahead thanks to the activity of key players Lidl and Maxima
CATEGORY DATA
Table 21 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 22 Sales of Butter and Spreads by Category: Value 2020-2025
Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 24 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 25 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 26 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 27 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 29 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
CHEESE IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cheese remains a staple, but volume growth slows due to price pressures
Local player Estover OÜ maintains its lead
Supermarkets remains leading channel
PROSPECTS AND OPPORTUNITIES
Cheese market to see stable demand, with value growth supported by convenience and premium snacking trends
Cheese has potential to align with health and wellness trends
Lidl set to gain ground with its private label cheeses
CATEGORY DATA
Table 32 Sales of Cheese by Category: Volume 2020-2025
Table 33 Sales of Cheese by Category: Value 2020-2025
Table 34 Sales of Cheese by Category: % Volume Growth 2020-2025
Table 35 Sales of Cheese by Category: % Value Growth 2020-2025
Table 36 Sales of Spreadable Cheese by Type: % Value 2020-2025
Table 37 Sales of Soft Cheese by Type: % Value 2020-2025
Table 38 Sales of Hard Cheese by Type: % Value 2020-2025
Table 39 NBO Company Shares of Cheese: % Value 2021-2025
Table 40 LBN Brand Shares of Cheese: % Value 2022-2025
Table 41 Distribution of Cheese by Format: % Value 2020-2025
Table 42 Forecast Sales of Cheese by Category: Volume 2025-2030
Table 43 Forecast Sales of Cheese by Category: Value 2025-2030
Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2025-2030
Table 45 Forecast Sales of Cheese by Category: % Value Growth 2025-2030
DRINKING MILK PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Full fat fresh milk retains dominant presence
Tere maintains leadership while Lidl gains momentum
Supermarkets remain dominant, but discounters and e-commerce see fastest growth
PROSPECTS AND OPPORTUNITIES
Full fat fresh milk will remain most popular choice
Potential could lie in products with health and wellness claims
Private labels to gain further ground amid strong local brand presence
CATEGORY DATA
Table 46 Sales of Drinking Milk Products by Category: Volume 2020-2025
Table 47 Sales of Drinking Milk Products by Category: Value 2020-2025
Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2020-2025
Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2020-2025
Table 50 NBO Company Shares of Drinking Milk Products: % Value 2021-2025
Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2022-2025
Table 52 Distribution of Drinking Milk Products by Format: % Value 2020-2025
Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2025-2030
Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2025-2030
Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2025-2030
Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2025-2030
YOGHURT AND SOUR MILK PRODUCTS IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthier choices help to boost value in saturated market
Local leaders dominate competitive landscape but private labels gain ground
Supermarkets remain dominant, but discounters and e-commerce gather pace
PROSPECTS AND OPPORTUNITIES
Maturity and private label expansion to weigh on value sales
Health and wellness will be path to future growth
Packaging will be potential differentiator
CATEGORY DATA
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2020-2025
Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2021-2025
Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2022-2025
Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2020-2025
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2025-2030
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2025-2030
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2025-2030
OTHER DAIRY IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cream drives value growth amid price increases
Tere AS leads, while private label drives growth
Discounters continue to gain traction
PROSPECTS AND OPPORTUNITIES
Flat performance for other dairy, with cream continuing to dominate sales
High-protein positioning could boost sales of fromage frais
Other dairy faces limited threat from plant-based offerings
CATEGORY DATA
Table 69 Sales of Other Dairy by Category: Volume 2020-2025
Table 70 Sales of Other Dairy by Category: Value 2020-2025
Table 71 Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 72 Sales of Other Dairy by Category: % Value Growth 2020-2025
Table 73 Sales of Cream by Type: % Value 2020-2025
Table 74 NBO Company Shares of Other Dairy: % Value 2021-2025
Table 75 LBN Brand Shares of Other Dairy: % Value 2022-2025
Table 76 Distribution of Other Dairy by Format: % Value 2020-2025
Table 77 Forecast Sales of Other Dairy by Category: Volume 2025-2030
Table 78 Forecast Sales of Other Dairy by Category: Value 2025-2030
Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2025-2030
Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2025-2030
PLANT-BASED DAIRY IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Plant-based dairy continues to grow, but price sensitivity restricts wider demand
Alpro retains its dominance
Modern retail leads sales
PROSPECTS AND OPPORTUNITIES
Strong growth anticipated for plant-based dairy but challenges remain
Innovation and diversification could drive growth
Private labels to gain ground as discounters expand presence
CATEGORY DATA
Table 81 Sales of Plant-Based Dairy by Category: Value 2020-2025
Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
Table 83 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
Table 86 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030

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