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Cough, Cold and Allergy (Hay Fever) Remedies in Belgium

Publisher Euromonitor International
Published Sep 22, 2025
Length 28 Pages
SKU # EP20439398

Description

Value sales of cough, cold and allergy (hay fever) remedies increased in Belgium in 2025, while the category remained the second-largest within Belgian consumer market. However, despite the early-year flu wave, a recurring seasonal occurrence, volume sales remained flat, underscoring the maturity and saturation of the category. This indicates that demand has reached a plateau, making further volume growth increasingly difficult to achieve. A key factor contributing to this stagnation is the cont...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Cough, Cold and Allergy (Hay Fever) Remedies in Belgium
Euromonitor International
September 2025
List Of Contents And Tables
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Climate and consumer shifts impact volume growth for cough, cold and allergy (hay fever) remedies
Opella Healthcare Belgium retains its lead, while natural and plant-based alternatives gain ground
Pharmacies remain the core distribution channel while health and personal care stores gain ground
PROSPECTS AND OPPORTUNITIES
A rise in allergies is expected to boost performance across the forecast period
Diagnostics and environmental awareness is set to drive innovation in allergy care
A shift towards natural options is expected to benefit non-pharma retail expansion
CATEGORY DATA
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN BELGIUM
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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