Report cover image

Cooking Ingredients and Meals in New Zealand

Publisher Euromonitor International
Published Nov 13, 2025
Length 52 Pages
SKU # EP20589663

Description

In 2025, cooking ingredients and meals in New Zealand expanded moderately, supported by gradual economic stabilisation but constrained by persistent cost-of-living pressures. Consumers have become more price-sensitive and pragmatic, prioritising value, functionality and versatility over brand loyalty. Although inflation has eased into the Reserve Bank’s target range, household budgets remain stretched by elevated interest rates and higher everyday expenses, prompting a shift towards affordabilit...

Euromonitor International's Cooking Ingredients and Meals in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

52 Pages
Cooking Ingredients and Meals in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN NEW ZEALAND
EXECUTIVE SUMMARY
Price-sensitivity persists, benefiting private label
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health and wellness steer product development
Reformulation and transparency reshape sauces and condiments
From “quick fixes” to “fakeaways”
WHAT’S NEXT?
Moderate value growth amid cost and supply pressures
Health and wellness define long-term value
Market reform and digital retail transformation
COMPETITIVE LANDSCAPE
Heinz Wattie’s maintains market leadership
Foodstuffs drives growth through Pams private label
CHANNELS
Supermarkets remain the dominant retail format
E-commerce emerges as the most dynamic channel
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales benefit from consumers buying a range of options
INDUSTRY PERFORMANCE
Volumes rebound while value edges higher on mix and renewed confidence
Olive oil dynamics highlight the importance of supply resilience and transparent pricing
WHAT’S NEXT?
Steady value growth shaped by wellness demand and more resilient sourcing
Health and wellness priorities elevate extra-virgin and high-heat choices
COMPETITIVE LANDSCAPE
Foodstuffs strengthens its lead by meeting value needs without dropping quality cues
William Aitken & Co stabilises premium olive with a quality-first, standards-led stance
CHANNELS
Supermarkets remain the anchor as private label brands widen everyday choice
E-commerce grows from a small base as omnichannel habits bed in
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
MEALS AND SOUPS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales benefit from price-sensitive consumers shifting from dining out to dining in
INDUSTRY PERFORMANCE
Convenience-focused products sustain growth amid household pressure
Meal kits struggle to recover as consumers seek value and variety
WHAT’S NEXT?
Moderate outlook shaped by investment and structural challenges
Health and wellness drive a shift toward balanced, functional meals
COMPETITIVE LANDSCAPE
My Food Bag remains a familiar name, though subscription fatigue weighs on performance
Woolworths invests in production and private label development to reinforce its leadership
CHANNELS
E-commerce becomes an established route for meal solutions
Supermarkets remain central, though in-store traffic gradually redistributes online
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SAUCES, DIPS AND CONDIMENTS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers seeking both convenience and indulgence
INDUSTRY PERFORMANCE
Home-cooking trends sustain demand for versatile and premium-quality sauces
Global cuisines and dietary inclusivity drive flavour innovation
WHAT’S NEXT?
Steady growth expected as cooking sophistication deepens
Health and wellness reshape consumer expectations and product reformulation
Policy debate and sustainability initiatives shape the long-term landscape
COMPETITIVE LANDSCAPE
Heinz Wattie’s strengthens its leadership through depth and adaptability
Unilever rebuilds momentum through brand focus and sustainable innovation
CHANNELS
Supermarkets reinforce their dominance through range depth and brand diversity
E-commerce expands as digital convenience reshapes grocery habits
CATEGORY DATA
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SWEET SPREADS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Honey benefits from healthy and natural image
INDUSTRY PERFORMANCE
Honey consolidates its leadership amid wellness and flavour trends
Chocolate, nut, and fruit spreads face cost pressures and evolving expectations
WHAT’S NEXT?
Outlook shaped by innovation, cost management, and global honey dynamics
Honey and functional spreads anchor the “better-for-you” evolution
COMPETITIVE LANDSCAPE
Heinz Wattie’s reinforces leadership through scale and everyday relevance
Comvita seeks stability through potential acquisition and strategic realignment
CHANNELS
Supermarkets remain the anchor but local outlets add vitality
Specialist outlets and local artisans build niche loyalty
CATEGORY DATA
Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us