Report cover image

Cooking Ingredients and Meals in Tanzania

Publisher Euromonitor International
Published Dec 23, 2025
Length 42 Pages
SKU # EP20680714

Description

Although retail current value sales of cooking ingredients and meals remained strong in 2025, growth moderated. This was largely attributable to a weaker performance in edible oils, which make up the largest share of the category. Within edible oils, palm oil continued to dominate retail value sales, and the government is seeking to reduce the country’s reliance on imported edible oils by implementing measures aimed at increasing local production. Meanwhile, cooking ingredients and meals offerin...

Euromonitor International's Cooking Ingredients and Meals in Tanzania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

42 Pages
Cooking Ingredients and Meals in Tanzania
Euromonitor International
December 2025
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN TANZANIA
EXECUTIVE SUMMARY
Growth in retail current value sales moderates in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Government seeks to reduce dependence on imported palm oil
Affluent consumers drive growth in demand for sweet spreads
Health and wellness claims increasingly prominent
WHAT’S NEXT?
Sweet spreads to be the most dynamic category
Innovation will focus on health and wellness
Government looks to excise duties to stimulate domestic production
COMPETITIVE LANDSCAPE
Metl Group leads thanks to the enduring popularity of Mo Safi
CHANNELS
Small local grocers remain dominant
Affluent, urban consumers increasingly prefer supermarkets
E-commerce an emerging distribution channel
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
EDIBLE OILS
Key Data Findings
2025 Developments
Palm oilve dominates, with sunflower oil accounting for most of the remainder
Industry Performance
Palm oil dominates, with sunflower oil accounting for most of the remainder
Imports account for half of consumption
What’s Next?
Rising local production will help keep palm oil affordable
Sunflower oil output to expand
Health and wellness will grow in importance
Competitive Landscape
Hill Group Tanzania Ltd gains ground on incumbents
Small-scale, artisanal manufacturers remain key
Channels
Supermarkets appeal to high-income consumers in urban areas
Category Data
Table 12 Sales of Edible Oils by Category: Volume 2020-2025
Table 13 Sales of Edible Oils by Category: Value 2020-2025
Table 14 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 15 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 17 LBN Brand Shares of Edible Oils: % Value 2021-2025
Table 18 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 19 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 20 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
MEALS AND SOUPS
Dry soup remains dominant
Availability remains very limited
No culture of consuming ready meals
Dry soup increasingly used as a base for home-made soups
Accelerating urban consumer lifestyles will buoy growth
Products with health-and-wellness positioning will see increased demand
Rising tariffs could provide a growth opportunity for local manufacturers
Unilever Group remains dominant
Local brands proliferate
Table 22 Sales of Meals and Soups by Category: Volume 2020-2025
Table 23 Sales of Meals and Soups by Category: Value 2020-2025
Table 24 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 25 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 27 LBN Brand Shares of Meals and Soups: % Value 2021-2025
Table 28 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 29 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 30 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
SAUCES, DIPS AND CONDIMENTS
Price-sensitive consumers prefer small pack sizes and dried or powdered offerings
Urbanisation and rising disposable incomes support robust growth
Tomato pastes and purées the most popular category
Stock cubes and powders widely used
Increased demand for convenience will be a key growth driver in urban areas
Consumers shifting towards natural and organic flavour enhancers
Local brands will grow in prominence
Leader Darsh Industries Ltd’s Red Gold benefits from widening distribution
Competitive landscape remains highly fragmented
American Garden Products and Unilever the leading international brands
Supermarkets gain ground
Table 32 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 33 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 34 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 35 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 37 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 38 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 39 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 40 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
SWEET SPREADS
Peanut butter increasingly seen as a tastier and healthier alternative to margarine
Nut and seed based spreads dominate
Peanut butter widely popular
Honey remains a niche
Nut and seed based spreads will remain dominant
Increased awareness of health and wellness represents a growth opportunity for honey
Introduction of excise duty on imported margarine could boost demand for peanut butter
GFP Ltd and Darsh Industries strong in jams and preserves
Rosho gains traction with locally produced cashew butter
Small local grocers the dominant, and most dynamic, channel
Imported sweet spreads mainly distributed through supermarkets
E-commerce an emerging channel
Table 42 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 43 Sales of Sweet Spreads by Category: Value 2020-2025
Table 44 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 45 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 47 LBN Brand Shares of Sweet Spreads: % Value 2021-2025
Table 48 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 49 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 50 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 51 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us