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Cooking Ingredients and Meals in Serbia

Publisher Euromonitor International
Published Nov 13, 2025
Length 45 Pages
SKU # EP20589676

Description

Retail sales of cooking ingredients and prepared meals in Serbia are being fuelled by increasingly busy lifestyles, which are boosting demand for convenient options such as frozen ready meals, prepared salads, and soups. However, price sensitivity remains high after years of inflation, prompting manufacturers and retailers to rely on discounts, promotions, and private label offerings. Consumers are increasingly seeking healthier, natural, and plant-based products, favouring clean-label, low-suga...

Euromonitor International's Cooking Ingredients and Meals in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

45 Pages
Cooking Ingredients and Meals in Serbia
Euromonitor International
November 2025
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN SERBIA
EXECUTIVE SUMMARY
Busy lifestyles boosting demand for convenient options but price sensitivity remains high
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Increasingly busy lifestyles drive sales
Consumers remain price sensitive
Shift towards natural, health-focused, and plant-based products
WHAT’S NEXT?
Government caps likely to ease food prices
Price sensitivity will continue to shape consumer behaviour
Health and wellness trend will gain traction
COMPETITIVE LANDSCAPE
Polimark continues to lead sales
Carapelli sees strongest growth
Private label gains traction
CHANNELS
Small local grocers face pressure from modern retail
E-commerce emerges as fastest growing channel
Discounters grow through quality positioning
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price-sensitivity supports growth for private label
INDUSTRY PERFORMANCE
Price increases and government policies drive growth in edible oils
Sunflower oil prices surge, while olive oil gains ground thanks to its health benefits
WHAT’S NEXT?
Modest growth amid ongoing price sensitivity
Olive oil will benefit from positive health perception
Serbian government will continue to regulate edible oils and improve labelling standards
COMPETITIVE LANDSCAPE
Dijamant continues to lead sales
Price sensitivity drives continued shift towards private label edible oils
CHANNELS
Small local grocers continue to share
E-commerce experiences rapid growth
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
MEALS AND SOUPS IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Frozen ready meals benefits from strong private label presence and price promotions
INDUSTRY PERFORMANCE
Convenience trend boosts sales
Frozen ready meals leads growth
WHAT’S NEXT?
Growth will be supported by rising demand for convenience
Price will remain a key driving factor
Consumers will seek to make healthier choices
COMPETITIVE LANDSCAPE
Carnex maintains leadership
Swisslion Takovo doo registers dynamic performance
CHANNELS
Small local grocers continue to lose ground
E-commerce drives growth in ready meals and soups
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 29 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 30 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 31 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 32 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SAUCES, DIPS AND CONDIMENTS IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales benefit from urbanisation, attracting growing number of busy consumers
INDUSTRY PERFORMANCE
Urbanisation drives growth but consumers remain price sensitive
Tomato pastes and purées leads growth
WHAT’S NEXT?
Market will see continue growth, supported by convenience and culinary exploration
Limited innovation in terms of “better-for-you” offerings
Price sensitivity will remain high
COMPETITIVE LANDSCAPE
Polimark seeks to strengthen its lead through partnership with Nelt
Private label continues to gain ground
CHANNELS
Small local grocers remain key in remote regions
E-commerce registers fastest growth
Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SWEET SPREADS IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing health consciousness boosts demand for reduced sugar, high in protein, natural and functional products
INDUSTRY PERFORMANCE
Busier lifestyles and established consumption patterns drive growth
Nut and seed based spreads benefits from growing demand for healthier options
WHAT’S NEXT?
Sweets spreads still offers significant growth potential
Rising demand for health-focused alternatives
Growing demand for smaller pack sizes
COMPETITIVE LANDSCAPE
Nectar continues to lead sales
Nutella benefits from premiumisation trend
CHANNELS
Small local grocers struggle to retain lead amid growing competition from modern retail
E-commerce continues to gain traction
CATEGORY DATA
Table 47 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 48 Sales of Sweet Spreads by Category: Value 2020-2025
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 53 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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