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Cooking Ingredients and Meals in Pakistan

Publisher Euromonitor International
Published Nov 13, 2025
Length 47 Pages
SKU # EP20589659

Description

The cooking ingredients and meals market in Pakistan is benefiting from economic stabilisation, urbanisation, and changing lifestyles. Consumers are increasingly seeking convenience, with urban households favouring ready-to-cook and ready-to-eat products, which is boosting demand for sauces, dry soups and sweet spreads. Price sensitivity remains crucial, particularly among rural and lower-income consumers, prompting smaller pack sizes, sachets, and value bundles. Health and wellness are shaping...

Euromonitor International's Cooking Ingredients and Meals in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

47 Pages
Cooking Ingredients and Meals in Pakistan
Euromonitor International
November 2025
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN PAKISTAN
EXECUTIVE SUMMARY
Economic stabilisation, urbanisation and busy lifestyles boost growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic stabilisation and urbanisation fuel strong growth in cooking ingredients and meals
Consumer experimentation and portfolio diversification drive industry growth
Health and sustainability concerns shape industry innovation
WHAT’S NEXT?
Urbanisation and lifestyle shifts will contribute to rapid growth
Health and wellness will drive innovation
Digital channels to unlock new growth opportunities
COMPETITIVE LANDSCAPE
Dalda Foods maintains its market leadership through heritage, trust, and reach
Shujabad Agro Industries emerges as most dynamic player
Market remains highly fragmented
CHANNELS
Small local grocers dominate sales
Retail channels are evolving rapidly
E-commerce emerges as most dynamic channel
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing health awareness, urbanisation and economic stabilisation fuel growth
INDUSTRY PERFORMANCE
Robust growth for edible oils, despite enduring price sensitivity
Sunflower oil gains traction on back of growing health awareness
WHAT’S NEXT?
Private labels and value-priced oils to gain traction amid continuing economic pressures
Urban consumers seek healthier edible oils within accessible price ranges
Sustainable practices will slowly gain ground
COMPETITIVE LANDSCAPE
Dalda Foods maintains its dominance
Shujabad Agro Industries emerges as most dynamic player
CHANNELS
Small local grocers slowly lose share
E-commerce continues to gain traction from low base
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
MEALS AND SOUPS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales limited by strong preference for home cooking but affluent urbanites drive growth in premium niches
INDUSTRY PERFORMANCE
Meals and soups market remains underdeveloped as consumers favour fresh, home-cooked food
Dry soup leads growth
WHAT’S NEXT?
Meals and soups will remain a very niche market
Health-focused innovations will grow in prominence
Technological innovations will enhance convenience
COMPETITIVE LANDSCAPE
Unilever’s Knorr is only significant player
CHANNELS
Leading channel
E-commerce shows fastest growth from low base
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 29 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 30 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 31 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 32 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SAUCES, DIPS AND CONDIMENTS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanites increasingly experiment with international flavours
INDUSTRY PERFORMANCE
Urbanisation drives diversification in sauces, dips and condiments
Soy sauce benefits from growing interest in international cuisine
WHAT’S NEXT?
Domestic market still offers much potential
Products with a health-oriented positioning will begin to emerge
Sustainable practices will gain traction
COMPETITIVE LANDSCAPE
National Foods lead sales
Shan Foods expands through innovation
CHANNELS
Small local grocers remains largest channel for sauces, dips and condiments
E-commerce sales remain relatively low, despite strong growth
CATEGORY DATA
Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SWEET SPREADS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation and busy lifestyles encourage demand for convenient Westernised breakfast options
INDUSTRY PERFORMANCE
Growing westernisation of breakfast habits
Nut and-seed based spreads gain traction amongst health-conscious consumers
WHAT’S NEW?
Expanding opportunities in underserved urban centres
Health and wellness trends to drive growth in nut and seed based spreads
Premiumisation and flavour innovation will redefine the market
COMPETITIVE LANDSCAPE
National Foods leads fragmented market
Langnese Honig capitalises on growing demand for premium honey
CHANNELS
Small local grocers lose share amid rise of modern channels
E-commerce continues to rise
CATEGORY DATA
Table 47 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 48 Sales of Sweet Spreads by Category: Value 2020-2025
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 53 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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