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Cooking Ingredients and Meals in Morocco

Publisher Euromonitor International
Published Nov 10, 2025
Length 51 Pages
SKU # EP20589645

Description

Over 2025, retail current value sales of cooking ingredients and meals in Morocco are projected to see strong and faster growth than in 2024, albeit supported by inflationary pressure on prices. In a tough economic and highly price-sensitive environment, consumers looked for ways to economise, shifting to lower-priced brands or private label, waiting for price promotions and discounts or purchasing in smaller pack sizes. The convenience factor boosted meals and soups, despite high prices, as bus...

Euromonitor International's Cooking Ingredients and Meals in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

51 Pages
Cooking Ingredients and Meals in Morocco
Euromonitor International
November 2025
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Inflation intensifies price-sensitivity but demand for convenience bolsters volume sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflationary pressure besets cooking ingredients and meals
Consumers look for ways to economise
Soaring prices of olive oil and tomatoes lure consumers towards packaged products
WHAT’S NEXT?
Persistent economic pressure to depress consumer confidence
Price-sensitivity and quality and nutritional concerns to play roles in consumers’ purchasing decisions
Branded players could suffer as price remains the determinant factor for many consumers
COMPETITIVE LANDSCAPE
Lesieur Cristal leads with a strong brand offer and investments in the business
Local players enjoy price advantages
CHANNELS
Small local grocers dominate but supermarkets gain momentum
Significant investment sees discounters add dynamism to the distribution landscape
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Olive oil benefits from more affordable options
INDUSTRY PERFORMANCE
Players look to keep prices affordable to stimulate demand
Packaged olive oil makes gains
WHAT’S NEXT?
Olive oil to continue to drive growth with an ongoing shift to bottled products
Argan oil gains popularity but challenges remain
Change in user habit to inform the performance of edible oils
COMPETITIVE LANDSCAPE
Lesieur Cristal leverages a wide portfolio and international weight to lead
Low prices boost the appeal of large and small brands and private label
CHANNELS
Small local grocers cater to local needs
Supermarkets gain ground through expansion
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
MEALS AND SOUPS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Economic pressures encouraging some to opt for ready meals and soups rather than dining out
INDUSTRY PERFORMANCE
Mistrust over key categories limits consumer uptake
Busy consumers turn away from foodservice and towards convenience meals in retail outlets
WHAT’S NEXT?
The economic situation to engender push-pull effects
Limited demand for expensive ready meals
Soup leads but remains a small category
COMPETITIVE LANDSCAPE
Somafaco leverages its dominance of soup to drive meals and soups
Relative novelty and a wide range push Fripozo towards the fore
CHANNELS
Large modern grocery retailers cater to the main consumer base for meals and soups
Major retailers’ focus on supermarkets boosts frozen ready meals and frozen pizza
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SAUCES, DIPS AND CONDIMENTS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation and increase in number of working women fuels demand for convenient products
INDUSTRY PERFORMANCE
Convenience bolsters demand
Growing interest in Italian food boosts dry recipe sauces and pasta sauces
WHAT’S NEXT?
Replicating the fast food experience at home to boost the demand for Western-style table sauces
Shift to branded and packaged herbs and spices
Convenience factor to continue to gain weight in consumers’ purchasing decisions
COMPETITIVE LANDSCAPE
VMM Maroc’s strength lies in cooking and table sauces
Delicia brand benefits from affordability, pack size variety and wide distribution
CHANNELS
Proximity and being in tune with local consumers’ needs favour small local grocers
Supermarkets penetrate small neighbourhoods to compete with small local grocers
CATEGORY DATA
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SWEET SPREADS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Maturity and health concerns impact sales
INDUSTRY PERFORMANCE
Changing consumer habits and parallel trade competition hamper the performance of sweet spreads
Amlou’s healthy image and a growing presence on retail shelves spur nut and seed based spreads
WHAT’S NEXT?
Rising health awareness to support the consumption of nut and seed based spreads and honey
Shift to economy brands and private label anticipated in a tough economic situation
Key review period trends to prove robust
COMPETITIVE LANDSCAPE
Nutella sees investment to extend its lead over the field
Ferrero Morocco lowers prices to pique the interest of consumers
CHANNELS
Small local grocers continue to meet consumer needs in their communities
Supermarkets encroach on small local grocers’ spaces
CATEGORY DATA
Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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