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Cooking Ingredients and Meals in Malaysia

Publisher Euromonitor International
Published Nov 10, 2025
Length 57 Pages
SKU # EP20589639

Description

Cooking ingredients and meals experienced solid value growth in 2025, driven by rising prices and a steady flow of new products offering quick, nutritious, and affordable options. Volume sales weakened slightly in the face of ongoing price sensitivity and higher retail prices, although demand was boosted by government aid enabling over 5.4 million low-income households to buy essential cooking products.

Euromonitor International's Cooking Ingredients and Meals in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

57 Pages
Cooking Ingredients and Meals in Malaysia
Euromonitor International
November 2025
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN MALAYSIA
EXECUTIVE SUMMARY
Solid performance for cooking ingredients and meals
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price sensitive shoppers seek value as health and convenience remain of key importance
Government aid boosts sales of cooking ingredients and meals
Strong home cooking trend encourages a steady stream of new products delivering convenience and value for money
WHAT’S NEXT?
Government aid will support demand for cooking ingredients and meals
Adoption of air fryers will inspire sauce and marinade developments
COMPETITIVE LANDSCAPE
Lam Soon (M) Bhd leads with its core presence in edible oils
Tricious Foods Sdn Bhd is stand out player with success in frozen ready meals
Competitive landscape heats up between domestic and international players
CHANNELS
Small local grocers benefit from offering affordable brands
Supermarkets and hypermarkets push sales via price promotions
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health and affordability shapes the edible oils category
INDUSTRY PERFORMANCE
Price inflation and health-driven consumer choices drive value growth
Sunflower oil is the most dynamic category
WHAT’S NEXT?
Growth opportunities as supply of raw material begins to normalise
Health-forward innovation is expected to accelerate
Government aid for low-income families will provide extra support to edible oils category
COMPETITIVE LANDSCAPE
Local companies continue to dominate with strong shelf presence and affordability
CHANNELS
Small local grocers are still the go-to channel for edible oils given close proximity to households
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
MEALS AND SOUPS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strategies evolve to balance affordability with convenience
INDUSTRY PERFORMANCE
Premiumisation and innovation underpins value growth
Dynamism in frozen ready meals reflects premiumisation
WHAT’S NEXT?
Consumers will seek value-driven promotions and convenient meal solutions
“Better for you” and high protein meals to gain traction and embrace the overriding focus on health
Government aid programmes to drive demand for affordable and convenient shelf stable meals and soups
COMPETITIVE LANDSCAPE
Leading player benefits from strong brand portfolio and Gulong’s value-positioning
Domestic players improve their position
CHANNELS
Convenience, scale and product variety give hypermarkets a strong lead in meals and soups distribution
Expansion of convenience stores drives sales growth as the channel supports busy lifestyles
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SAUCES, DIPS AND CONDIMENTS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Innovations entice consumers seeking health and convenience benefits
INDUSTRY PERFORMANCE
Rising prices drive value growth as consumers seek health and convenience in sauces, dips, and condiments
Government aid initiatives contribute to dynamism of soy sauces
WHAT’S NEXT?
Consumption set to rise amid price sensitivity and government aid
Value, versatility and wellness features will spur growth amid price sensitivity
Innovative liquid sauces catering to air fryer trends and local tastes will boost category growth
COMPETITIVE LANDSCAPE
Ajinomoto (M) Sdn Bhd secures lead through brand loyalty and innovation
Smaller brands are gaining traction posing threat to leading players
San Remo Macaroni Co and Zara Foodstuff Industries display strong performances
CHANNELS
Hypermarkets excel with unbeatable variety and value
Supermarkets enjoy strong position through agility, affordability, and shopper engagement
CATEGORY DATA
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SWEET SPREADS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices and innovations give welcome boost to sweet spreads
INDUSTRY PERFORMANCE
Value growth driven by rising prices and more discerning choices
Players drive sales growth with innovative nut and seed based spreads
WHAT’S NEXT?
Maturity of sweet spreads category will drive value-focused strategies as price sensitivity remains heightened
Health-led innovation supports growth of sweet spreads as brands focus on functional, natural and better-for-you offerings
Stricter labelling laws for imported sweet spreads could give local brands a competitive advantage
COMPETITIVE LANDSCAPE
Ferrero SpA is stand out player employing innovative marketing strategies
Lotus Bakeries NV leverages strategic partnerships to bolster position
CHANNELS
Hypermarkets support growth with extensive product variety, value promotions, and broad consumer appeal
Supermarkets achieve dynamism supported by the government’s SARA aid programme and convenient locations
CATEGORY DATA
Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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