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Cooking Ingredients and Meals in Kenya

Publisher Euromonitor International
Published Nov 10, 2025
Length 45 Pages
SKU # EP20589685

Description

Kenya’s cooking ingredients and meals market in 2025 is being impacted by a combination of economic pressures, evolving lifestyles, and changing consumer preferences. Inflationary pressures have slowed volume growth, while prompting many consumers to shift towards more affordable, locally produced brands. At the same time, fast-paced lifestyles are driving demand for convenient meal solutions, including dry, shelf-stable, and ready-to-eat products, while digital channels and forecourt retailers...

Euromonitor International's Cooking Ingredients and Meals in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

45 Pages
Cooking Ingredients and Meals in Kenya
Euromonitor International
November 2025
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
Inflationary pressures counterbalanced by growing demand for convenience
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflationary pressures hinder volume growth
Fast-paced lifestyles boost demand for convenience foods
Growing appetite for healthier and exotic options
WHAT’S NEXT?
Inflationary pressures will impact consumer spending
Increasingly busy lifestyles will drive demand for convenient meal solutions
Sustainability will shape the future of innovation
COMPETITIVE LANDSCAPE
Bidco Africa leads sales
Honey Care Africa achieves significant success
CHANNELS
Small local grocers continues to dominate sales
Forecourt retailers and e-commerce offer greater convenience
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
High prices, rising health consciousness and urbanisation shape sales
INDUSTRY PERFORMANCE
Minimal volume growth as prices rise
ALTERNATIVES
Rising health-consciousness drives growth in olive oil
WHAT’S NEXT?
Healthy eating trend will likely support volume gains
Growing focus on functional benefits
Producers to adopt sustainable agricultural practices
COMPETITIVE LANDSCAPE
Bidco Africa Ltd dominates edible oils, thanks to its wide product portfolio
Kapa Oil Refineries Ltd gains traction
CHANNELS
Small local grocers remains the largest channel in edible oils
Retail e-commerce continues to expand
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
MEALS AND SOUPS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dry soup benefits from increasingly busy lifestyles
INDUSTRY PERFORMANCE
Market remains underdeveloped due to strength of home cooking
Dry soup will see fastest growth
WHAT’S NEXT?
Lifestyle changes will help to support modest growth
Expected development of functional soups
Producers will promote environmentally-friendly practices
COMPETITIVE LANDSCAPE
Unilever leads with broad product portfolio
Knorr brand benefits from strategic promotions
CHANNELS
Supermarkets dominate sales
Hypermarkets lead growth
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 29 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 30 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 31 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 32 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 33 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 34 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SAUCES, DIPS AND CONDIMENTS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ketchup benefits from widening retail presence and urbanisation
INDUSTRY PERFORMANCE
Stock cubes and powders continue to thrive
Ketchup benefits from expansion of modern retail and popularity of fast food
WHAT’S NEXT?
Increasing product variety to fuel growth
Busy lifestyles and rise of foodservice will boost demand
Unilever sets the pace in technological innovation
COMPETITIVE LANDSCAPE
Unilever maintains its leadership, thanks to its adaptability
Kenafric Industries Ltd registers rapid growth
CHANNELS
Supermarkets remains the largest channel in sauces, dips and condiments
E-commerce sees fastest growth but fails to increase its share
CATEGORY DATA
Table 35 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 36 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 37 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 38 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 39 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 40 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 41 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 42 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 43 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 44 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 45 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 46 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SWEET SPREADS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Expanding mid-income group fuels growth
INDUSTRY PERFORMANCE
Sweet spreads benefit from robust demand
Jams and preserves are key growth driver
WHAT’S NEXT?
Expansion of modern retail will drive overall sales, but chocolate spreads will remain niche
Healthier options set to drive product development
Sustainable plant-based sweet spreads could gain traction
COMPETITIVE LANDSCAPE
Premier Foods Plc dominates sales with Peptang brand
Honey Care Africa leads growth
CHANNELS
Small local grocers dominate retail distribution
E-commerce expands but bricks-and-mortar retailers retain their stronghold
CATEGORY DATA
Table 47 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 48 Sales of Sweet Spreads by Category: Value 2020-2025
Table 49 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 50 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 52 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 53 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 54 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 55 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 56 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 57 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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