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Cooking Ingredients and Meals in Bulgaria

Publisher Euromonitor International
Published Nov 07, 2025
Length 52 Pages
SKU # EP20575557

Description

In 2025, cooking ingredients and meals recorded solid retail value growth in Bulgaria, driven by rising wages, increased home cooking, and the rising demand for convenience. However, consumers became more price-sensitive, turning to private label products and discounters like Lidl, while retail e-commerce, led by eBag.bg, grew rapidly but remained small overall. Health and convenience trends further shaped growth, fuelling demand for organic and clean-label products, as well as chilled ready mea...

Euromonitor International's Cooking Ingredients and Meals in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cooking Ingredients and Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

52 Pages
Cooking Ingredients and Meals in Bulgaria
Euromonitor International
November 2025
List Of Contents And Tables
COOKING INGREDIENTS AND MEALS IN BULGARIA
EXECUTIVE SUMMARY
Bulgaria's cooking ingredients and meals market grows through rising wages and convenience trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising wages and VAT hikes drive the home cooking trend and supports sales
Ongoing price sensitivity boosts demand for private label products
Health-conscious choices and demand for convenience drives sales in 2025
WHAT’S NEXT?
Sales are expected to grow while Eurozone entry spurs price control concerns
Convenience is set to fuel growth, especially in ready meals and frozen pizza
There is set to be a growing preference for private labels and retail e-commerce in Bulgaria
COMPETITIVE LANDSCAPE
Biser Oliva AD retains its leads while Lidl’s private label goods gain ground
Kotányi and Iglotex lead growth in herbs and spices, and frozen pizza
CHANNELS
Supermarkets and hypermarkets strengthen their lead in the 2025 distribution landscape
Retail e-commerce and discounters lead distribution channel growth
MARKET DATA
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
EDIBLE OILS IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bulgaria's edible oil market sees value sales rise driven by sunflower oil demand and olive oil recovery
INDUSTRY PERFORMANCE
Value sales of edible oils rise in 2025, led by the strong performance of sunflower oil
Volume sales of olive oil recover following two years of declines in Bulgaria
Bulgarian sunflower oil thrives on domestic stability and premium product growth
WHAT’S NEXT?
Sunflower oil will remain a key driver of growth as rapeseed oil will gain ground
Health trends and innovation are set to support ongoing growth in olive and specialty oils
Local and international retail chains are expected to expand into smaller cities
COMPETITIVE LANDSCAPE
Biser Oliva AD leads edible oils, driven by its strong sunflower oil brands
Via F De Cecco and Avendi OOD drive growth in olive oil during 2025
CHANNELS
Hypermarkets and supermarkets lead distribution due to variety and pricing
Hypermarkets and discounters drive growth in edible oil distribution
CATEGORY DATA
Table 13 Sales of Edible Oils by Category: Volume 2020-2025
Table 14 Sales of Edible Oils by Category: Value 2020-2025
Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
MEALS AND SOUPS IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers turn to quick-to-prepare meals and soups
INDUSTRY PERFORMANCE
Rising incomes and convenience boost sales of meals and soups in 2025
Chilled ready meals and prepared salads lead growth due to rising demand for convenience
Health concerns challenge sales of shelf-stable meals and soups despite price-driven value growth
WHAT’S NEXT?
Convenience is expected to fuel growth in meals, while shelf-stable soups decline
Health trends are set to drive innovations that are free from artificial preservatives and colourants
Online delivery and culinary stands are set to intensify competition across the forecast period
COMPETITIVE LANDSCAPE
Nestlé Bulgaria AD maintains its lead, however, competitors gain ground
Iglotex SA and Lidl record dynamic performances to drive growth in frozen pizzas
CHANNELS
Hypermarkets lead distribution in 2025, with Kaufland driving expansion and innovation
Retail e-commerce emerges as the fastest-growing channel for meals and soups, led by eBag.bg
CATEGORY DATA
Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
Table 25 Sales of Meals and Soups by Category: Value 2020-2025
Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SAUCES, DIPS AND CONDIMENTS IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Inflation boosts value sales of sauces, dips and condiments
INDUSTRY PERFORMANCE
Price-driven growth for sauces, dips and condiments while volume sales remain flat
Traditional and global flavours drive sales of dips in Bulgaria during 2025
Pasta sauces benefit from both convenience and product development
WHAT’S NEXT?
Higher restaurant prices are expected to support sales of sauces, dips and condiments
Innovation is expected to focus on clean ingredients and exotic flavours
Tomato pastes, purées and dips will drive growth as demand rises for health and convenience
COMPETITIVE LANDSCAPE
Konsul OOD increases its lead in sauces, dips, and condiments during 2025
Kotányi GmbH drives growth by expanding its distribution during 2025
CHANNELS
Hypermarkets lead sales in sauces, dips and condiments while supermarkets gain ground
Retail e-commerce and discounters drive growth in sauces, dips and condiments
CATEGORY DATA
Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SWEET SPREADS IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales increase, with both natural and high-quality products popular
INDUSTRY PERFORMANCE
Sweet spreads benefit from both health trends and indulgence in 2025
Demand for healthier products drive growth in honey and nut and seed based spreads
Chocolate spreads maintain strong growth in 2025 despite health concerns
WHAT’S NEXT?
Health and indulgence trends are expected to drive ongoing growth in sweet spreads
Organic and sugar-free sweet spreads are set to gain ground in Bulgaria
Stricter labelling and ingredient rules aim to boost quality in honey and jam
COMPETITIVE LANDSCAPE
Ferrero SpA leads sweet spreads in 2025 while private label gains momentum
Bulgarian brands Brey and Pchelina drive growth with a focus on local heritage and quality
CHANNELS
Supermarkets lead sweet spreads distribution despite a slight share decline
Retail e-commerce leads growth as consumers appreciate both discounts and convenience
CATEGORY DATA
Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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