This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Vietnam
- Vietnamese like to ensure health and safety measures are in place before they go out
- Gen X believe society embraces and validates their sense of self
- Consumers in Vietnam conduct thorough research on the goods and services they use
- Younger generations enjoy interacting with brands in an active manner
- Consumers in Vietnam anticipate that their level of happiness will increase in the future
- Millennials say it is likely that they will experience an increase in financial well-being
- While at home, consumers in Vietnam exercise
- Safe location - the most desired home feature
- Consumers prefer to cook or bake dishes for themselves
- Vietnamese say that another member of the family usually prepares meals for them
- Millennials say that their schedule does not allow for grocery shopping
- Vietnamese look for healthy ingredients in food and beverages
- Baby Boomers expect to work for themselves
- Consumers in Vietnam primarily desire to receive a generous income
- Consumers say they have a strict boundary between work and personal life
- Consumers prefer interacting with their friends virtually
- Gen Z participate in face-to-face courses
- Consumers in Vietnam primarily seek secure location when travelling
- Millennials expect hotels and resorts that are all-inclusive
- Consumers in Vietnam participate in running
- Younger generations enjoy weekly group fitness sessions
- Consumers are interested in massages to improve wellbeing
- Vietnamese are worried about climate change
- Consumers are actively pursuing environmentally-conscious lifestyles
- Consumers in Vietnam motivated to use sustainable packaging
- Vietnamese donate to non-profits and charities supporting causes aligned with their values
- Vietnamese likes to buy less items, yet of elevated quality
- Gen Z enjoy visiting shopping centers
- Consumers endeavor to embrace a minimalist lifestyle
- Baby Boomers open to purchasing private label and low-cost goods
- Consumers subscribe to online streaming services
- Consumers in Vietnam would like to increase spending on health and wellness
- Younger generations foresee increase in spending on groceries the most
- Consumers have enough money readily available to cover unexpected emergencies
- Older generations are concerned about current financial situation
- Millennials expect to increase overall spending the most
- Vietnamese actively manage data sharing and privacy settings
- Millennials say it is necessary to exchange information on the web to get offers
- Vietnamese check or refresh profiles on a social media platform
- Millennials regularly use communication or messaging apps
- Younger generations frequently leave reviews
- Consumers in Vietnam engage with businesses' social media content
- Younger generations help promote a companies' social media
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