This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in the UK report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in the UK
- Consumers in the UK are concerned about the rising costs of daily goods
- Older generations feel free to express their identity among friends and family
- Consumers enjoy experimenting with novel goods and services
- Millennials have a tendency to allocate their funds towards experiences over tangible goods
- Consumers in the UK foresee that their current level of happiness will improve in the future
- Younger generations expect to work more than they do now
- While at home, consumers in the UK connect with friends or family virtually
- Safe location - the most desired home feature
- Consumers prefer to prepare dishes for themselves
- Consumers in the UK say that someone else in household typically cooks for them
- Older generations have no desire to prepare their own meals
- Brits look for healthy ingredients in food and beverages
- Younger generations expect to determine their own timetable
- Consumers primarily desire to earn a high salary
- Consumers say they have a strict boundary between work and personal life
- Consumers connect with friends through digital means
- Gen Z like to attend live sports games
- Consumers' top travel motivation - maximizing the benefits while minimizing the cost
- Baby Boomers wants safe destinations when travelling
- Consumers in the UK participate in walking or hiking
- Younger generations like to run or jog for exercise
- Consumers in the UK are interested in meditation
- Brits are concerned about climate change
- Consumers actively pursuing environmentally-conscious lifestyles
- Consumers in the UK motivated to use more energy-efficient products
- Brits share opinion on social/political issues on online media channels
- Consumers in the UK have a fondness for great bargains
- Millennials love exploring shopping malls
- Brits are interested in acquiring items that have been previously owned
- Baby Boomers try to lead a minimalist lifestyle and do not buy new items unless necessary
- Consumers subscribe to streaming platforms on the internet
- Consumers set to increase spending on groceries
- Younger generations foresee increasing spending on experiences the most
- Consumers in the UK show apprehension regarding their current financial condition
- Baby Boomers have enough funds available to cover unexpected expenses
- Younger generations expect to increase money saving
- Consumers take an active role in controlling the sharing of data and managing online privacy
- Millennials say they prefer to communicate online
- Consumers go to social networking websites to update profiles
- Younger generations regularly watch videos online
- Younger consumers frequently read reviews from other consumers online
- Brits follow or like companies' social media feed or posts
- Younger generations help promote a companies' social media
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