This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Turkey
- Consumers in Turkey are concerned about the rising costs of daily products
- Gen X feel at ease expressing their identity among friends and family
- Consumers have a habit for testing out new goods and offerings
- Millennials seek out distinctively tailored products and services
- Consumers foresee that their current level of happiness will improve in the future
- Gen X look forward to having an increased amount of spare time
- At home, consumers connect with friends or family virtually
- Safe location is the most appreciated home feature among Turks
- Turks prefer to cook or bake meals for themselves
- Consumers in Turkey say that someone else living with them makes the meals
- Younger generations say that food from restaurants tastes better
- Turkish consumers look for healthy ingredients in food and beverages
- Gen X expect to determine their own timetable
- Turks primarily desire to attain a lucrative wage
- Turks say they uphold a division between their job and private life
- Consumers in Turkey engage in online social activities
- Baby Boomers go shopping for leisure
- Consumers' top travel motivation - getting the best return on money spent
- Gen X expect hotels and resorts that provide guests with all inclusive offerings
- Consumers in Turkey participate in walking or hiking
- Younger generations engage in running or jogging
- Turks are interested in herbal remedies to improve wellbeing
- Turks are concerned about the climate change
- Consumers actively working towards greener and more sustainable practices
- Consumers in Turkey want to use products that are designed to reduce energy consumption
- Turks utilize social media to voice their perspective on current issues
- Consumers express a preference for spending on premium items, even if it means buying less
- Baby Boomers make a conscious choice to support local businesses
- Consumers look for items that have simple to comprehend labels
- Baby Boomers demand well-known and recognised brands
- Turks subscribe to digital platforms for streaming content
- Turks expect to increase spending on groceries
- Gen Z set to increase spending on clothing and footwear the most
- Consumers are concerned about their current financial situation
- Gen Z often relies on financial support from loved ones
- Younger generations expect to increase overall spending
- Consumers take an active role in the sharing of data and managing privacy
- Millennials say it is crucial to develop a positive online image
- Consumers use communication or messaging apps
- Older generations regularly access their financial accounts
- Younger generations frequently purchase goods or services online
- Consumers in Turkey engage with businesses' social media content
- Younger generations share or retweet products
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