This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Thailand
- Consumers in Thailand have complex ideals, preferences and concerns
- Gen X worry about the increasing prices of everyday items
- Consumers in Thailand conduct thorough investigations on the goods and services they use
- Millennials have a preference for branded products over their non-branded counterparts
- Consumers in Thailand say it is likely that they will experience greater happiness in the future
- Gen X are hopeful that their standard of living will improve
- While at home, consumers in Thailand connect with friends or family virtually
- Safe location is the most appreciated home feature among Thais
- Thais prefer to prepare meals for themselves
- Consumers in Thailand claim to be too busy to prepare meals
- Younger generations say that their schedule does not allow for grocery shopping
- Thai consumers look for healthy ingredients in food and beverages
- Baby Boomers expect to have the capability of performing job duties remotely
- Consumers in Thailand primarily desire to have job security
- Consumers say they have a strict boundary between work and personal life
- Consumers go shopping for leisure
- Millennials frequently socialise with friends in person for leisure
- Thais prioritise getting the most value for money when travelling
- Baby Boomers expect immersion in local life and traditions options when travelling
- Consumers choose to run or jog as exercise
- Millennials cycle or ride a bike weekly as exercise
- Thais are interested in meditation to improve wellbeing
- Consumers in Thailand are concerned about climate change
- Consumers actively pursuing environmentally-conscious lifestyles
- Thais motivated to choose products that are designed to use energy more efficiently
- Thais like to find bargains
- Older generations would buy fewer, but higher quality items
- Thais attempt to adopt a minimalist way of living
- Older generations look for items that have simple to comprehend labels
- Consumers set to increase spending on health and wellness
- Gen Z set to increase spending on education the most
- Consumers in Thailand are capable of routinely putting away a fraction of their salary
- Older generations are uncertain about their current monetary status
- Gen Z expect to increase overall spending the most
- Consumers actively manage data sharing and privacy settings
- Millennials say it is important to foster online identity
- Thais access social media accounts to edit profiles
- Gen X most frequent in their use of online communication or messaging apps
- Younger generations using augmented reality to enhance the shopping experience
- Consumers follow or like companies' social media feed or posts
- Millennials spread the word about products by sharing it online
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