This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Sweden report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in Sweden
- Consumers in Sweden say they can express their identity with loved ones openely
- Baby Boomers believe society accepts their identity
- Consumers prefer to explore innovative products and services
- Baby Boomers purchase solely from brands and companies that they have complete faith in
- Consumers expect they will be happier than they are now in future
- Younger generations expect their life will be better
- While at home, consumers in Sweden connect with friends or family virtually
- Safe location - the most desired home feature
- Swedes prefer to prepare a meal themselves
- Swedes prefer to engage in activities other than preparing meals
- Gen Z say that choosing to eat at a restaurant is a more hassle-free alternative
- Consumers in Sweden look for healthy ingredients in food and beverages
- Millennials expect to be able to work from home
- Consumers in Sweden primarily desire to attain a lucrative wage
- Consumers say they have a strict boundary between work and personal life
- Consumers in Sweden enjoy interacting with companions face-to-face
- Baby Boomers enjoy interacting with companions face-to-face
- Consumers' top travel motivation - maximizing the benefits while minimizing the cost
- Older generations expect secure place to visit options when on vacation
- Consumers in Sweden engage in walking or hiking
- Millennials frequently cycle or ride a bike for excercise
- Swedes are interested in massages to improve wellbeing
- Consumers in Sweden are feeling concerned about the effects of climate change
- Consumers actively pursuing environmentally-conscious lifestyles
- Consumers motivated to try fixing broken items, instead of buying new ones
- Consumers purchase products from companies that support their social and political causes
- Swedes enjoy discovering good deals
- Baby Boomers like to browse in stores even if they don't need to buy anything
- Consumers are willing to buy second-hand or previously-owned items
- Baby Boomers are willing to buy second-hand or previously-owned items
- Swedes subscribe to streaming platforms on the internet
- Consumers set to increase spending on groceries
- Younger generations foresee increasing spending on groceries the most
- Consumers are concerned about current financial situation
- Older generations are capable of routinely putting away a fraction of their salary
- Younger generations planning on saving more money in future
- Consumers take an active role in controlling the sharing of data and managing privacy
- Baby Boomers say that targeted ads based on their searches are an invasion of privacy
- Swedes visit or update social networking site
- Younger consumers use apps to track their health and fitness
- Younger consumers frequently make online purchases
- Consumers follow or like companies' social media feed or posts
- Younger generations share purchases they make with their social network
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