This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in South Korea report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer values and behaviour in South Korea
- Consumers in South Korea have complex ideals, preferences and concerns
- Gen X prioritize efficiency and are ready to invest in saving time
- Consumers want products and services that are uniquely tailored to them
- Gen X extensively research goods and services before making a purchase
- Consumers prepare to have a greater amount of time available for personal use
- Gen X anticipate an improvement in their financial situation
- While at home, consumers in South Korea exercise
- Proximity to public transport is the most appreciated home feature among South Koreans
- Consumers prefer to cook or bake a dish for themselves
- Consumers say they do not cook very well
- Younger generations assert that they are unable to cook due to their busy schedule
- Consumers look for healthy ingredients in food and beverages
- Millennials expect to have the capability of performing job duties remotely
- South Koreans primarily desire to guarantee a sense of safety in career
- South Koreans say they uphold a division between their job and private life
- South Koreans go shopping for enjoyment
- Older generations go shopping for enjoyment
- South Koreans primarily seek quality of food or dining at destination when travelling
- Gen X expect secure location options when travelling
- Consumers in South Korea walk or hike for exercise
- Gen Z participate in running
- Consumers in South Korea are interested in meditation
- Consumers are feeling uneasy about the effects of climate change
- Consumers actively working towards greener and more sustainable practices
- Consumers in South Korea motivated to opt for products that consume less energy
- South Koreans buy from brands that support issues aligned with their values
- South Koreans love searching for discounts
- Older generations feel positive when they buy eco-friendly products
- South Koreans look for reputable or popular labels
- Older generations consistently look for products with private labels and lower prices
- Consumers subscribe to online streaming services
- South Koreans expect to increase spending on health and wellness
- Millennials set to increase spending on groceries the most
- Consumers in South Korea are able to regularly save a portion of their income
- Gen X are uncertain about their current monetary status
- Younger generations expect to increase overall spending
- South Koreans actively manage data sharing and privacy settings
- Older generations actively manage data sharing and privacy settings
- Consumers in South Korea use communication or messaging apps
- Younger generations regularly utilize mobile applications to monitor their health
- South Koreans frequently buy items or services online
- Consumers in South Korea engage with businesses' social media content
- Baby Boomers spread the word about a businesses' social media content
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