Consumer Values and Behaviour in South Africa

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. Euromonitor's Consumer Values and Behaviour in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Consumer Values market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.


Scope
Consumer values and behaviour in South Africa
Consumers have complex ideals, preferences and concerns in South Africa
Older generations concerned about the rising cost of everyday goods
Consumers enjoy experimenting with novel goods and services
Younger generations seek out distinctively tailored products and services
Consumers in South Africa anticipate that their level of happiness will increase in the future
Younger generations are looking forward to a brighter future
While at home, consumers in South Africa connect with friends or family virtually
Safe location remains the most desired home feature
South Africans prefer to cook or bake dishes for themselves
Consumers say that another member of the family usually prepares meals for them
Millennials prefer to engage in activities other than preparing meals
South Africans look for healthy ingredients in food and beverages
Older generations expect to have the flexibility to work from the comfort of home
Consumers in South Africa primarily desire to attain a lucrative wage
Consumers say they have a strict boundary between work and personal life
Consumers enjoy socialising with friends online
Older generations go shopping for leisure
South Africans prioritise maximizing the benefits while minimizing the cost when travelling
Younger generations expect finding peace and releasing stress when on vacation
Consumers in South Africa walk or hike for exercise
Younger generations perform weight lifting or strength training exercises
Consumers in South Africa are interested in meditation
South Africans are feeling concerned about the effects of climate change
Consumers actively working towards greener and more sustainable practices
Consumers motivated to repair broken items, rather than replacing them
Consumers in South Africa love searching for discounts
Gen X likes to buy less goods, but of elevated quality
Consumers regularly seek strong or well-known brands
Baby Boomers are interested in acquiring items that have been previously owned
South Africans expect to increase spending on education
Gen Z set to increase spending on new technology the most
Consumers are concerned about the current economic state
Millennials say their debts outweigh savings
Saving money remains major priority in future
South Africans are proactive in managing data sharing and privacy settings
Gen Z say it is important to foster an online identity
South Africans employ messaging or communication applications
Older generations regularly access their financial accounts via online means
Younger consumers frequently make online purchases
South Africans show support for companies by following their social media updates
Gen Z help promote products by sharing their purchases via social media profiles

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